Athens, Alabama
Alabama’s Rapid Rising City
As the fastest-growing city in the state, this city jewel greets a dynamic future with southern charm
Athens, Alabama, the fastest-growing city in the state, offers a unique blend of Southern hospitality and rapid transformation. An influx of residents and businesses have energized the community, yet Athens retains its small-town charm, where neighbors greet each other by name, local businesses thrive, and milestones are celebrated together.
“Athens becomes part of your family,” says Holly Hollman, Grants Coordinator and Communication Specialist for the City of Athens. “It’s where your memories are made—whether taking your child to see Santa downtown for the first time or cheering on the local football team at a pep rally in the square, Athens is at the heart of those moments.”
“The energy right now is unbelievable,” adds Mayor William R. “Ronnie” Marks. “Much of it comes from the growth of Huntsville, but Athens is maintaining its unique identity. We still gather around the square for music and art while welcoming new industries and opportunities.”
Southern Hospitality
Athens is a city that makes newcomers feel like lifelong residents. For many who relocate here, the transition is seamless. Hollman, a transplant herself, shares how quickly Athens became home. “I’m not a native—I came here for a job, but Athens becomes part of your family,” she says. “The community is so welcoming that you begin associating all the key moments in your life with this city.”
Pammie Jimmar, President and CEO of the Athens Limestone County Chamber of Commerce, echoes this sentiment. “I’m originally from Georgia, and Athens has that Southern charm and hospitality,” she says. “You can go out on the weekend, and everyone is friendly and supportive—it’s one of the friendliest cities I’ve ever lived in.”
Dr. Catherine Wehlburg, President of Athens State University, moved to Athens from Fort Worth, Texas, and has also been impressed by the community. “Athens has all the charm and beauty of a small town but with the amenities of a larger area. There’s shopping, entertainment, and a thriving cultural scene,” she explains. “And the hospitality here is unmatched—I was accepted from day one.”
In Athens, Southern hospitality goes beyond friendliness—it’s woven into every aspect of life. Whether local businesses open their doors with a warm smile or community members come together to support each other, this spirit creates a unique atmosphere that welcomes residents and visitors alike. The balance between tradition and modernization ensures that Athens remains a place people love to call home.
Athens’ hospitality is reflected in its thriving downtown. Visitors can explore the charming streets with boutiques, restaurants, and cafes, offering a glimpse into the city’s vibrant culture. From dining experiences showcasing Southern cuisine to art galleries highlighting local talent, Athens’ downtown is a hub for creativity and connection.
Inclusive Growth
As Athens continues to grow, city officials are investing in infrastructure to ensure that the quality of life keeps pace with expansion. One exciting development is the construction of Sunrise Park, a 32-acre recreational space developed in phases. “We’re kicking off phase one of Sunrise Park,” says Hollman. “It will include a splash pad, an all-accessible playground, and a welcoming entrance.” The park will be a gathering place for families and outdoor activities.
In addition to Sunrise Park, Athens plans to redesign Swan Creek Park, which will feature expanded pickleball facilities to meet the growing sports demand. “Recreation is becoming more of a necessity,” Mayor Marks explains. “People want access to recreational facilities, and we’re responding to that need.”
The city prioritizes accessibility and inclusivity, partnering with the Make-A-Way Foundation to develop a special needs ball field. “We want to make sure everyone in our community has access to recreational opportunities,” says Hollman. “That’s a big priority for us.”
While recreation is an important focus, Athens’ growth spans multiple areas. City leaders are committed to aligning economic development with the community’s needs. This involves expanding infrastructure to accommodate the rising population and increasing the availability of affordable housing. The city’s leadership has prioritized educational opportunities by collaborating with Athens State University, ensuring students and residents benefit from quality learning experiences.
Timeless Traditions
Founded in 1818, a year before Alabama became a state, Athens is proud of its deep-rooted history. As the city grows, leaders are committed to maintaining its small-town charm and preserving its past.
Dr. Wehlburg emphasizes the role of Athens State University in promoting the city’s history. “Athens State is a 200-year-old institution, founded in 1822,” she says. “Our campus is beautiful, with crepe myrtles and historic buildings. People love to visit for events or to enjoy the scenery.” The university recently opened a walking trail to allow residents and visitors to explore the campus and learn about its history.
Athens is also known for its vibrant arts and cultural scene. Hollman, president of the Athens Arts League, notes the growing demand for arts programs. “We’re seeing more requests for art classes and concerts,” she says. Athens Main Street, Tourism and Athens Arts League organize concerts on the square, and Athens State hosts performances on campus. The arts are becoming a significant part of our community.”
One of the city’s most beloved traditions is the Fiddlers Convention, a three-day festival that draws bluegrass and country music fans nationwide. “We get anywhere from 10,000 to 15,000 people yearly,” says Dr. Wehlburg. “It’s been a tradition for over 50 years and brings the community together.”
Events like the Fiddlers Convention remind residents of Athens’ strong sense of tradition and community pride. Whether residents enjoy a local festival, explore the city’s historical landmarks, or participate in the arts, Athens’ cultural richness is celebrated year-round.
Economic Momentum
Athens isn’t just a great place to live—it’s also a great place to work and do business. The city’s economy is thriving, with industries ranging from automotive manufacturing to healthcare driving its growth. “We’ve been fortunate to have a diverse economy,” says Hollman. “Gregory Industries, which manufactures guardrails, is expanding, and the healthcare sector is also growing.”
One initiative supporting economic development is the LaunchBox program at Athens State University. “LaunchBox helps create new business ideas and opportunities in Athens,” explains Dr. Wehlburg. “It’s a fantastic program that brings energy and innovation to our community.” Located on the square, it’s easily accessible to students and residents.
Athens’ low unemployment rate reflects its strong economy. “More industries are coming in, which is driving job growth,” says Dr. Wehlburg. “We’re also working to ensure our education and training programs align with the needs of local employers.”
Residential development is also booming, with thousands of new housing units under construction. “Our busiest year for building permits was 2022, with over 3,700 issued,” Hollman notes. “We’re already at 2,266 this year, with more on the horizon.”
Balancing Growth and Community
While Athens is experiencing rapid growth, city leaders are focused on maintaining its identity and high quality of life. “Public safety is our top priority,” says Mayor Marks. “As we grow, we must ensure we continue providing essential services like fire protection, police, and infrastructure improvements.”
City officials are tackling the challenge of ensuring that infrastructure keeps pace with growth head-on. “We’re constantly updating our zoning and transportation plans to prepare for the future,” says Hollman. Our 2040 plan looks 20 years ahead to ensure we’re ready for whatever comes next.”
Affordable housing is another priority. “As we continue to grow, we must provide housing options for everyone,” Mayor Marks emphasizes. “Many families face challenges, and we must address their needs as we plan for the future.”
Preserving Athens’ history is equally important. Hollman highlights a project aimed at honoring the legacy of Black-owned businesses during segregation. “We’re developing a walking trail along the railroad tracks where these businesses were once located. It will be called the Easy Street Art Trail as tribute to that area’s name in the early and mid 1900’s” she explains. “We’ll use art and historical markers to hold on to that history.”
Preserving Athens’ Charm
“We’re growing, but we’re doing it in a way that keeps Athens, Athens,” Mayor Marks says. “We want to manage our growth while maintaining the sense of community that makes this place special.”
For Dr. Wehlburg and Athens State University, that means continuing to provide educational opportunities that enrich residents’ lives and attract new students. “We’re constantly expanding our degree programs to meet the community’s needs,” she says. “We want to be a place where people can finish their degrees, gain new credentials, and continue their education.”
As Alabama’s fastest-growing city, Athens embraces its future while staying true to its roots. Athens thrives on all fronts, from new parks and recreational facilities to economic development initiatives and historic preservation. At the heart of it all is a community that welcomes newcomers with open arms, supports local businesses, and celebrates its rich history.
“We’re proud of our past, excited about our future, and committed to strengthening our community for generations,” concludes Mayor Marks.
AT A GLANCE
Athens, Alabama
What: A historic city known for its charming downtown area and rich heritage dating back to the early 19th century, serving as a hub for education, with Athens State University at its center.
Where: In the northern region of Alabama, approximately halfway between Birmingham, Alabama, and Nashville, Tennessee.
Website: https://athensalabama.us/
