“Laricy” – Matt Laricy Group rebrands for success

September 1, 2021


Matt Laricy Group rebrands for success


Business View Magazine interviews Matt Laricy, Managing Broker of Laricy, for our focus on Growth of the U.S. Residential Real Estate sector

Laricy (formerly Matt Laricy Group) is one of the top real estate groups in Chicago. A strong division of Americorp, the firm’s main goal is to provide outstanding customer service to clients. Working solely with residential properties in Chicago neighborhoods, Laricy clients encompass anybody that buys, sells, or invests in the downtown markets. The firm’s small but mighty team of 10 agents provide unparalleled knowledge and experience and employ cutting-edge technology trends to provide the most effective marketing. Recognizing the importance of their clients’ demanding schedules, Laricy agents offer 24/7 availability and ensure an efficient process from beginning to end.

Business View Magazine recently spoke with Matt Laricy, founder and Managing Broker of Laricy. Matt is a third-generation realtor with incredible drive and passion for the industry, and a reputation for being an outspoken, ‘tell it like it is’, leader. Not surprisingly, his firm is seeing unprecedented success, even through the challenges impacting the Chicago real estate market during COVID-19.


Matt Laricy, founder and Managing Broker of Laricy

BVM: Matt, how has the pandemic impacted real estate in the Chicago area?

Laricy: We’ve experienced so many different Chicago’s since COVID began. There have been periods of fear and frustration, and periods of courage and celebration. It’s depended a lot on the activity of the virus, among other simultaneous events like the episodes of civil unrest. At our worst point we had 24 months of inventory, which is double what we saw during the Great Recession. Right now, Chicago feels like a different world. Three or four months ago there were hardly any people around and everything was boarded up. Now, there are people enjoying the beautiful summer weather and all the fun the city has to offer. But as we’re seeing, it can all change again so quickly, especially with newer developments like the Delta Variant.

The good news is, even with more changes coming down the line, fear is still melting away. Now that we have vaccines and a better understanding of how COVID operates, people are moving around more confidently. It’s energizing to see the city opening up, which has a huge positive impact on our real estate market as well. Our high-rise market, which has been so soft, is really starting to really pick up. Out of state and in-town buyers are coming back too, and I think our international market is going to make a comeback in Q4 of this year. One thing we know about Chicago, is that our people and businesses are incredibly resilient, and we will continue to move forward in a positive direction.

BVM: Would you say it’s a buyers’ or a sellers’ market right now in the heart of Chicago?

Laricy: “In the downtown market, it’s definitely a big buyers’ market. We have nine months of inventory in the heart of the city and a balanced market is four months, so we have double the market. But it will turn, and I think 2022 will be one of the best years on record for big cities.

There’s a lot of talk about migration out of the cities to work from home in suburban areas, but people can be naïve and short-sighted. That’s a big problem with our society in general. You’ve probably read about how the Chicago market’s cooling off and why did this happen out of nowhere? People talk about wanting to work from home, and that’s easy to say right now. But when all your competitors are back to work at an office, it will be difficult to win your share of the market working from home.

In 2011, everyone said no one would buy again and we’d be a rental nation for the rest of our lives. And then 2013 hit, and it was “The American dream is back and people are buying again”… I saw the same thing when they said people will never live in the cities again. But I can already see we’re in the beginning stages of people coming back to the cities. Our lives are cyclical, and it’s important to keep perspective with the bigger picture.

Like I mentioned before, the international market is going to be a huge thing to watch in the fourth quarter. I’ve only had one international sale all year. I usually do two to three a week, minimum. And guess what… people in China, India, the Middle East, Russia, they like owning real estate. The wealthy have gotten so rich during this pandemic and they want to start buying more real estate. Investing in real estate is a great way to protect it against inflation. So wait until that happens – wait until New York, downtown Los Angeles, all the big cities that got crushed start to see the international markets come back. Personally, I’m excited to see this infusion of activity into our city, and I expect it to start in Q4.


BVM: Do international investors care whether they can physically see the property?

Laricy: Well they do, and that’s part of the reason there has been a decrease in activity. They don’t have representation here, but once international travel picks back up, that problem will be solved. And here’s the thing, Laricy was prepared for these challenges long before the pandemic ever started. Everyone else is scrambling to play catch up. When you talk about forward thinking technology solutions, we’ve been using those for years. Laricy does high-end drone and 3D Matterport tour videos for every single property. We do social media advertising, custom online property presentations that are available 24/7, and we even have NFC tags.

I’ve been telling people forever, we live in a visual world and we’re going to be a paperless society. I built Laricy around that. So luckily for us, we didn’t have to change much. And we know both our domestic and international buyers appreciate our level of expertise and experience.

BVM: In 2019, you were building the Laricy Luxury division but also diversifying with $150,000
buyers and $10 million buyers. Is that still the case?

Laricy: Yes, we’re completely diversified. That’s why, when the pandemic first hit and the high-end market of our realty was absolutely dead, we crushed it. Last year, in 2020, we still closed over $200 million. That was our best year of all time. This year, we’ve been a hard core buyers’ market and we’re on pace to do $300 million. If you diversify your portfolio, you’ll never be left empty handed when different segments of the market shift.

We have a lean team of 10 members. That’s it. They have a strong mentality, great work ethic, and amazing synergy with all our clients. I have a head strong personality, and I lead by example. I did not take a single day off last year; I was in the office in suit and tie every single day, leading from the front lines. I wore a mask, I took the necessary precautions – I wasn’t reckless – but I had to work for my clients. So the 10 of us worked and did what we were supposed to do. We pushed through the fear and the challenges. When there are 45,000 agents in Chicago, that is how you stay on top.

We like to associate ourselves with the best, and the guys at Guarantee Rate are the best of the best. You need efficiency and communication to make this a smooth process, and these guys bring that to the table each and every time.

BVM: What would you like to achieve in the next three years?

Laricy: For Laricy, the opportunities are limitless because we never settle. We had the greatest year ever in 2020, and instead of being satisfied with that, we decided to hit a complete reset button. At the beginning of 2021 we rebranded the whole company to build out our subdivisions, like Laricy Social, Laricy Development, and Laricy Luxury. I’m never going to be content with last year’s success. And I’m glad, because we’re already on track to break all of our records again this year.

I take everything year by year, but I know where I want to go. We haven’t hit number one in Chicago yet, but in the next three years I do want to be the number one agent in the State of Illinois. And I would hope within five years, we would be number one in the country. We’re on track to have another banner year and one thing I know is that we will always continue to keep pushing and growing.

Click The Cover To View Or Download The Brochure



WHAT: Formerly Matt Laricy Group, a highly successful residential real estate firm

WHERE: Chicago, Illinois

WEBSITE: www.mattlaricygroup.com


Lincoln Title Company – lincolntitlecompany.com

A proven leader and partner in the title industry

For 25 years, our dedicated team of professionals at Lincoln Title Company have been focused on one key premise – to get you the best outcome for your situation. To truly protect the long-term value of your investment, where you do your title work makes a big difference. Lincoln Title Company offers our clients a distinct advantage, based on personal attention and a wealth of experience and success dealing with complex title issues.

We proudly work with the nation’s top developers, law firms, and attorneys to get residential and commercial properties closed, insured, and protected. Every title and deal is different, that’s why we use our decades of experience and collaborative approach to resolve the most challenging title issues and ensure a smooth transaction. No surprises, only results.

ATTORNEYS get introduced to a variety of unique title clearance tasks before closing, we form a close partnership to help solve all of them.

For DEVELOPERS, we provide creative title underwriting solutions to get your residential and commercial properties completed without any setbacks.

Whether it’s a new construction or refinancing loan, we work with LENDERS on a variety of title matters to help simplify the loan closing process.

Recognizing and respecting the relationship between REALTORS and ATTORNEYS, we act as another part of the team to ensure your clients experience a hassle-free closing.

BUYERS & SELLERS – as you reach the finish line of your transaction, we provide a stress-free closing experience so you have the peace of mind that your investment is protected.

The team at Lincoln Title Company is made up of industry professionals and a talented team of national underwriters with a combined 50+ years of experience. Whether it’s heirship issues, mechanics lien, or sold property taxes, we find and resolve title issues that other companies can’t. We’re known for our practical approach to underwriting and specialized treatment of our customers. We listen, understand, and make decisions with your best interests in mind.

Using our wealth of professional experience and national underwriter relationships, we offer you a level of security and flexibility to clear title, instead of making costly excuses – no matter the size of your investment or how complicated the issue.

We are proud to serve and support The Matt Laricy Group and wish them much continued success!

Forde and O’Meara – www.fordellp.com

People in the know, know us.

Backed by a stellar reputation for legal excellence, at Forde & O’Meara LLP we set the bar high. Our lawyers have been lead counsel or co-counsel in some of the most important cases in Illinois. We are a boutique law firm that focuses its practice on commercial litigation, including appeals, real estate, and government affairs – representing major corporations, partnerships, individuals, and some of the leading lawyers and law firms in Chicago. We are consistently rated a top-tier national and local commercial litigation and appellate firm. Virtually all of our engagements come to us through referral or recommendation by other lawyers or law firms.

In the real estate sector, we represent clients in residential and commercial real estate transactions. Forde & O’Meara has a very detailed approach to all its real estate dealings and strives for a stress-free transaction with all its clients. Accessibility and treating each client like they are our only client are the keys to our success. In this regard, we are proud to be a trusted advisor on real estate matters for Chicago’s outstanding Matt Laricy Group. No question is ever too small and we walk our clients through every step along the way.

The Hage Insurance Agency – AdamIsMyAgent.com

Guaranteed Rate – rate.com/Ben


Volume 8 Issue 9 cover of Business View Magazine

Volume 8 Issue 9

You may also like