HorsePower Brands

The Growing Brand of Franchises

 

Harnessing Top-Tier Support and Innovation to Revolutionize the Home Service Industry

Established in 2021, HorsePower Brands has rapidly expanded in the last four years, building an incredible portfolio of industry-leading franchise brands.

Strategic acquisitions and partnerships have further driven expansion, opening new opportunities and markets. This is a result of a clear operational visionas HorsePower brands aligns its services and brands with market demand and evolving consumer needs.

For HorsePower Brands , this has translated to constant innovation, expansion into complementary service areas, and a commitment to providing comprehensive support for franchisees.

By establishing a strong brand identity, investing in cutting-edge technology, and implementing data-driven decision-making, the franchise stays ahead of competitors, positioning itself for long-term success.

HorsePower Brands recognizes that franchisees need access to robust support systems, including marketing resources, training programs, and financial guidance.

So much of the company’s efforts go into streamlining operations through centralized services like accounting, recruiting, and IT support, which allows franchisees to focus on delivering exceptional customer service to homeowners.

Overall, a strong commitment to customer satisfaction remains paramount. By delivering high-quality, reliable services, the franchise seeks to build trust with homeowners and create lasting customer relationships.

Despite its recent origins, HorsePower Brands operates like a well-oiled machine. It is a network of thriving franchisees, supported by a forward-thinking leadership team, offering trusted, reliable services to satisfied homeowners across a growing national market.

With this foundation, HorsePower Brands continues to achieve sustainable growth and enduring impact in the home service industry.

 

Empowering Entrepreneurs Through Franchising

In a rapidly evolving market, HorsePower Brands has emerged as a transformative force in the home service industry.

Founded in January 2021, the company has swiftly made its mark by adopting a distinctive franchising model designed to empower entrepreneurs and streamline business operations.

“We’re going into our fourth year as a company, and we’ve been able to do this primarily through acquisitions and a partnership with a founder location. We offer the franchise sales opportunities from the start. We grow the brand organically, which is different from other portfolio companies,” says Chief Executive Officer Tony Hulbert.

With an impressive portfolio of nine diverse home service brands, HorsePower Brands offers specialized services that cater to home maintenance and improvement.

The company’s approach to growth is multifaceted, incorporating strategic acquisitions and organic development. This dual strategy has enabled HorsePower Brands to build a robust network of franchisees and create a dynamic environment that fosters business success.

One of the key elements that sets HorsePower Brands apart is its innovative shared services model. This model provides franchisees access to a comprehensive suite of support services through a centralized platform known as ZeeServices.

“ZeeServices is our platform designed to provide solutions to common business problems,” Hulbert says, explaining that the list of ZeeServices is quite extensive.

Under ZeeServices, there are crucial services like ZeeBooks, ZeeRecruit, ZeeFleet, ZeeMarketing, ZeeUniversity, and ZeeLogic. This shared platform encompasses essential functions such as bookkeeping, marketing, work vehicles, recruiting, and more!

By centralizing these services, HorsePower Brands helps franchisees reduce overhead costs and improve operational efficiency.

The shared services model not only streamlines business operations but also ensures that franchisees can focus on their core business activities.

This approach allows franchisees to leverage the expertise and resources of the parent company while maintaining their independence and entrepreneurial spirit. It creates a collaborative environment where franchisees can benefit from collective knowledge and industry best practices.

In addition to ZeeServices, HorsePower Brands has introduced HOWIE, a unique platform that integrates its various brands into a cohesive network.

HOWIE functions similarly to hotel loyalty programs, offering homeowners access to a range of services from different brands within the HorsePower portfolio.

The idea is that if a customer has worked with one of HorsePower’s brands, like Bumble Bee Blinds, they would also have instant and reliable access to other franchises in the HorsePower network like Gatsby Glass or Mighty Dog Roofing.

“It’s targeted towards the ultimate customer. Not the franchisee, the real customer… the homeowner, and HOWIE is our attempt to bring everything together under a family of brands,” Hulbert explains.

This innovative approach enhances the customer experience by providing a seamless, one-stop solution for home service needs, fostering greater customer loyalty and satisfaction.

Nonetheless, franchisees themselves benefit immensely from the increased accessibility customers always have to their brands.

Organic Marketing and Synergistic Franchisee Selection

Effective marketing and branding have been crucial to HorsePower Brands’ success. The company places significant emphasis on helping franchisees develop and execute robust marketing strategies.

HorsePower Brands supports franchisees with a suite of marketing tools and resources, including access to third-party lead generation providers like Angi and Thumbtack.

This comprehensive approach ensures that franchisees can effectively navigate the complexities of advertising while maintaining a consistent and compelling brand image in their local markets.

However, while paid advertising through platforms such as Google and Meta are essential to its marketing efforts, HorsePower Brands also highlights the importance of organic growth and local engagement.

“We have converted and directed most of our advertising efforts towards organic growth. Generally, people think that Google has the best advertising solution and if you just put a couple of paid ads out there, your business will run on autopilot, and that simply is not the case,” Hulbert states.

The fact is that when paid advertising is removed from the equation, many companies don’t have much to stand on regarding their ability to promote their services. HorsePower is seeking to eliminate that possibility for itself, so franchisees are guided to strike a balance between paid ads and community-based marketing initiatives.

Building goodwill and establishing a strong local presence is integral to fostering long-term relationships with customers, and the desire to is also one of the key criteria that prospective franchisees are vetted for at HorsePower.

According to Hulbert, for the ideal franchisee, HorsePower wants to see that “you want to be locally involved in your community, and that you want to build a business because you want to make an impact somewhere in your community over the long term.”

The company seeks candidates who are not only financially capable but also possess a genuine passion for their communities. Ideal franchisees should demonstrate a strong entrepreneurial drive, a commitment to local engagement, and a long-term vision for their business.

HorsePower Brands values traits such as accountability, optimism, and resilience in its franchisees as well. These qualities are essential for overcoming the challenges of business ownership — especially within the first year — and achieving long-term success.

The company’s selection process is designed to identify individuals who are eager to invest in their success and contribute positively to the broader franchise network.

By prioritizing candidates with these attributes, HorsePower Brands ensures that its franchisees are well-equipped to thrive in a competitive market.

 

Data-Driven Development as a Path to Industry Innovation

Looking to the future, HorsePower Brands is committed to strategic expansion and continuous innovation.

Gathered data is one of the franchise’s strongest helpers in this regard, as it goes beyond the standard contact information.

“We take measurements of your windows, roofs, the exterior structure, etc. so we can retain that as a data component tied to that address,” Hulbert says, explaining that the data-gathering process is also supplemented by drone imagery and later, utility usage information.

Hulbert reveals that collecting utility data will be especially helpful as the franchise begins moving into the plumbing industry.

The company plans to introduce one to two new brands over the next 12 to 18 months, focusing on quality and alignment with its existing portfolio.

This selective approach allows HorsePower Brands to maintain its high standards and ensure that each new addition complements the company’s overall vision.

In addition to expanding its brand portfolio, HorsePower Brands is dedicated to enhancing the customer experience through technological advancements.

The company is exploring the use of drones for roof inspections, a cutting-edge technology that builds trust with homeowners by providing accurate and transparent assessments.

Online booking systems are also being integrated to improve convenience and streamline the scheduling process for customers.

Furthermore, HorsePower Brands is investing in advanced tools for sales training and performance monitoring.

“We don’t know what the experience between our salesperson and the homeowner is like, so, we’re working with a tool that helps listen to that conversation, and through artificial intelligence, it’s starting to teach itself,” Hulbert says.

This ensures that the salesperson addresses brand-specific power points throughout the proposal process. HorsePower Brands is not only redefining the home service industry but also setting a new benchmark for franchise success.

Through its innovative franchising model, shared services platform, and strategic marketing approach, the company is creating a supportive and thriving network of businesses.

HorsePower Brands envisions a future where its diverse portfolio of brands operates seamlessly together, providing homeowners with unparalleled service and value.

By fostering a collaborative environment and investing in innovation, HorsePower Brands is paving the way for a new era in home services, where entrepreneurial success and customer satisfaction go hand in hand.

AT A GLANCE

HorsePower Brands

What: A rapidly expanding franchisor specializing in Home Services.

Where: Based in the United States, HorsePower Brands is actively expanding its network of franchisees across the country.

Website: https://horsepowerbrands.com/