Oak Hotels, Inc.
Full-service Hospitality Management
Business View Magazine profiles Oak Hotels, Inc. for our focus on Best Practices in Facilities Management in the Hospitality Sector
The measure of a hotel management company’s success is their ability to achieve realistic bottom-line profits in direct correlation to a hotel’s assessed market value. Based in Hopewell Junction, New York, Oak Hotels Inc. (Oak) has a goal for all of its hotels is to attain consistent, appropriate bottom-line growth. They strive to achieve mutually agreed results through comprehensive management services, concentrating on maximizing cash flow, profitability enhancement, and in maintaining the asset.
Oak’s organizational structure, the strength of their management team, and cutting-edge proprietary software have enabled the company to maintain a history of market-leading revenue results, as well as profit margins, since 2002.
Oak is a “hands-on” hotel management company led by a team of seasoned veterans, with an average tenure of over 19 years working together, who are adept at providing client service. Oak provides all financial institutions and private owners with a unique opportunity to have their hotel managed by an operator with an owner’s perspective. The many attractive advantages Oak provides translate into exceptional operating results and help meet each client’s specific short term and long-term financial objectives.
Oak’s personnel and organizational structure are the key ingredients to the company’s ongoing success. Using a decentralized management structure, Oak provides property-level management with autonomy and the appropriate accountability to react to all the opportunities that may arise within each hotel’s marketplace. Every hotel is assigned a seasoned Operations and Sales Executive. Integral to veteran leadership and oversight of each hotel and local property-level management, these executives are intimate with their respective marketplaces, verify that standards and guidelines are maintained, and ensure that the goals for the hotel are met.
Oak has developed industry-leading, proprietary software to facilitate strong rooms division yield management and detailed expense control. Programmed into their software are appropriate “checks and balances,” which ensure that optimum results are always achieved. One of the keystones of Oak’s successful revenue-generating focus is their aggressive sales and marketing strategies and techniques. Oak believes that “nothing happens in the hotel business until a room is sold.” Their sales and marketing team searches well beyond the standard hotel sales strategies and also draws upon effective and proven advertising programs.
Oak provides hotel owners and lenders with comprehensive hotel management services. They are also extremely attentive to the importance of maintaining and improving the physical plant of every hotel that they manage, with the resources available. In addition to operations support, the “backbone” of the Company, they provide numerous other services that act as the “skeleton” of the organization. The following services help ensure that the integrity of each asset is maintained.
Sales and Marketing
Oak’s targeted sales and marketing programs are central to their market-leading performances. Individualized programs are implemented at each hotel. Each property has a sales office whose guidelines and performances are closely monitored by a regional office. The direct sales effort is designed in unison with an advertising and marketing program, and website marketing where it makes economical sense. All efforts are monitored and adjusted for their return on investment. Oak Hotel’s properties are strategically located in their markets and offer good visibility and access from main roadways. All properties are well maintained with attractive landscaping. Capital improvement work is performed on a regular basis. The company attempts to position each property as the best price/value in each market. Oak’s full-time Director of Internet Marketing strives to ensure that their properties are featured prominently within the various Internet search engines, as well as seeking out new advertising opportunities.
A centralized, comprehensive accounting department whose services include financial statement generation, cash management, accounts receivable, accounts payable, payroll, bank reconciliation data entry and tax management.
Food and Beverage
Oak’s food and beverage expertise results in improving financial results as well as the quality of the customer’s dining experience. Oak is also experienced in negotiating and maintaining third-party Food and Beverage leased operations.
Insurance Expense and Risk Management/Loss Prevention
Oak aggressively manages the potentially escalating expense of property, general liability and workers compensation insurance through proactive programs put in place to help reduce costs. The company is able to negotiate favorable coverage and premiums through their numerous contacts.
Oak has extensive experience and contacts with many of the major franchisors. The company has the experience and knowledge to recommend the most appropriate franchise for any given property, as well as ensuring that all current technology is available.
Oak performs internal audit reviews as necessary to ensure adherence to company policies and procedures, as well as facilitating third party audits.
Management Information Systems
In addition to proprietary software, which assists in yield management and expense control, electronic communication devices are in place at all hotels for receipt and transmission of all financial information. This increases the timeliness of the availability of financial data and enhances accuracy and allows Oak to generate customized summary financial reports for owners. In addition, guidance can be provided on the purchase of computer hardware and software for all lodging applications.
Oak’s executive management is knowledgeable and able to provide advice on a wide range of financial matters from property tax valuations to mortgage restructuring.
Craig Kendziera, President of Oak Hotels, shares, “The most important part about Oak Hotels is that we are flexible as far as what an owner wants. We’re willing to work with them toward a common goal so everyone is happy. That’s our best attribute. We’re always available and ready to accommodate them whenever they need us.”
AT A GLANCE
Oak Hotels, Inc.
What: A full-service hotel management company
Where: Hopewell Junction, NY