BVM August, 2016 - page 16

16 Business View Magazine - August 2016
Opening
Lines
Hammacher Schlemmer Introduces
The Sleep Promoting Glasses
Continuing its 168-year history of offering the Best,
the Only, and the Unexpected, Hammacher Schlem-
mer announces the Sleep Promoting Glasses - read-
ing glasses that filter the sleep-disrupting blue light
emitted by electronic devices.
High Energy Visible (HEV) blue light emitted by today’s
LCD screens is known to suppress the production
of melatonin—the hormone that helps regulate the
body’s internal clock to help one fall asleep. However,
these glasses are worn while using smart phones and
tablets.
“The optical-quality polycarbonate lenses in these
glasses are infused with synthetic melanin that filters
out these blue wavelengths,” explained Hammacher
Schlemmer’s General Manager Fred Berns. “This
helps promote the body’s natural production of mela-
tonin, so you can watch TV before retiring for the eve-
ning.”
Secured by lightweight brown thermoplastic frames,
the amber-tinted lenses filter out blue light without al-
tering the wearer’s perception of color like other mod-
els. The Sleep Promoting Glasses are available from
Hammacher Schlemmer for $69.95.
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