A Harmony of Space, Growth, and Community

Exploring how thoughtful planning and modern amenities are shaping strategic development in Missouri’s most inviting city

With care, consideration, and proper planning, it’s possible to preserve a city’s natural appeal while fostering community growth, and Wildwood, Missouri, stands as a shining example of that.

To ensure its continued success, Wildwood’s leadership is refining its master plan to guide sustainable growth that harmonizes with the city’s rural charm.

Enhancing walkability in the town center, attracting diverse businesses that reflect the community’s values, and revitalizing the historic portions of the city have been the keys to turning the city into a vibrant commercial and cultural hub that meets the evolving needs of residents and visitors alike.

Wildwood continuously invests in its parks, trails, and open spaces, which form the backbone of its identity. Maintaining these assets while expanding access to outdoor recreation ensures that residents continue to enjoy the serene, nature-connected lifestyle they value.

The city’s efforts to support small, family-owned businesses and unique local ventures also reinforce its reputation as a welcoming, community-centered destination.

To navigate challenges like shifts in retail trends and the demand for modern amenities, Wildwood prioritizes resident feedback and data-driven decision-making.

This strategy is then used to support and foster strong partnerships with local businesses and schools, strengthening community bonds and driving local pride.

As a result, Wildwood has achieved a harmonious blend of growth and preservation. It’s a thriving city filled with bustling cafes, boutique shops, and entertainment venues; scenic trails and parks that draw people outdoors; and a community that cherishes its past while confidently embracing the future.

A City Defined by Nature and Modern Amenities

Wildwood, Missouri, stands out in the St. Louis County landscape as a city uniquely defined by its vast open spaces.

Spanning 68 square miles, Wildwood is a testament to intentional urban planning and preservation. Its landscape boasts multiple state parks, a rich network of trails, and a commitment to maintaining the natural beauty that characterizes the region.

From its west side’s three-acre residential minimums to the carefully designed suburban areas near the town center, Wildwood offers a lifestyle that seamlessly integrates rural charm with suburban convenience.

At the heart of the city’s appeal is its resident-focused philosophy. Families are drawn to its outstanding public schools, including those in the award-winning Rockwood School District. For individuals seeking a balance between connectivity and tranquility, Wildwood delivers—offering access to high-speed internet across nearly every household, a feature that supports both remote work and modern living.

“We’re a resident-focused community that offers great access to good public schools. Plus, we have an area dedicated just to commerce. The principles of New Urbanism have been fully explored here,” says City Administrator Thomas J. Lee.

This unique combination of amenities makes Wildwood an ideal home for those who value outdoor living without sacrificing technological conveniences.

Wildwood’s dedication to outdoor recreation is evident in its extensive trail system and parks. With approximately 15 miles of paved trails and over 50 miles of natural surface trails, residents and visitors alike have ample opportunities to explore the area’s stunning landscapes Whether winding through rolling hills, following scenic river trails, or traversing lush woodlands, there’s a trail for every outdoor enthusiast to enjoy.

For those commuting to St. Louis or nearby areas for work, Wildwood’s location offers the best of both worlds. It provides a peaceful retreat from the urban hustle while still offering easy access to commercial hubs like Clayton and downtown St. Louis.

Unlike neighboring communities with historic downtowns, Wildwood’s downtown core—centered around Main Street and Taylor Road—is a modern creation. The town center area serves as the city’s commercial hub, anchored by businesses like the Wildwood Hotel and a B&B theater.

From health-focused cafes like JB Wellness to family-friendly dining and entertainment options, Wildwood offers a diverse array of experiences tailored to its residents’ preferences.

Additionally, developments such as the Dierbergs Town Center and Schnucks Wildwood Crossing are popular destinations that not only offer a wide range of shopping options but also highlight the city’s commitment to providing convenient, accessible amenities.

Fortunately, the city’s leaders keep their finger on the pulse of the populace’s needs, so the city’s approach to downtown development is data-driven, guided by regular feedback from residents.

Revitalization Through Small Business and Community Preservation

Wildwood’s economic development strategy emphasizes attracting businesses that align with the community’s family-friendly and nature-oriented ethos.

“Most of the feedback we receive from our residents is about what’s needed in our town center… they want things that are family-focused,” Lee states.

As Wildwood updates its master plan in alignment with its 30th anniversary, the emphasis remains on fostering a downtown that balances walkability, beautification, and community-focused commercial growth.

We’ve shaped our strategy to attract businesses that meet those needs—restaurants, entertainment options, and retail, Lee says.

Recent additions, such as boutique shops and family-oriented dining establishments, illustrate this community’s commitment to meeting its residents’ evolving needs.

The city has responded by welcoming businesses like Bros Fish, Shrimp, and More—a locally owned restaurant—and Mint and Martini, an Indian cuisine establishment. The Local House Bistro, offering American-inspired dishes, has quickly become a community favorite.

In addition to dining, the city’s boutique vendors, including a new candle shop and spa materials store, cater to residents seeking unique shopping experiences. Entertainment options, like the local movie theater, YMCA and Pond Athletic Association for baseball and softball, also contribute to Wildwood’s vibrant community life.

Wildwood’s location along the historic Route 66 adds another layer of charm and opportunity. Route 66, with its iconic status as “The Mother Road,” draws visitors from across the globe.

“We understand the tourism value of Route 66, as it’s home to most of our historical buildings along Manchester Road. Over the years, we’ve worked to enhance that roadway to ensure it remains safe, welcoming, and supportive of the historic route,,” Lee says.

The city’s efforts to revitalize this historic corridor reflect its recognition of the road’s significance as a cultural and economic asset. So, Wildwood has taken a proactive approach to preserving Route 66’s charm. Rather than succumbing to large-scale modernization, the city prioritizes maintaining the area’s architectural character.

“We maintain all the buildings there, their charm, and historical nature. We do a lot to make sure the character of Route 66 doesn’t change… we want to make sure we keep the area looking similar to how it’s always been,” Lee states.

Because of this decision, Wildwood focuses on supporting small, locally owned businesses within that area while introducing amenities that enhance the visitor experience.

“We’re also looking at this from an economic development standpoint for the businesses located along Route 66. How do we make sure they are successful? So, we’re creating a grant program that will be offered to businesses and residents who live along that corridor to help with repairs, new signage, and things like that,” says Director of Planning and Parks Joe Vujnich.

Future developments along Route 66 promise to further enhance Wildwood’s appeal. Among the most anticipated projects is the transformation of a historic feed supply store into Good News Brewery.

This venue, scheduled to open in the summer of 2025, will feature wood-fired pizza ovens, local craft beer, and outdoor activities such as lawn games. The brewery is situated along a popular biking corridor and is expected to become a significant attraction for both residents and visitors.

A Community Built for the Future

While celebrating its historic roots, Wildwood also recognizes the importance of modern infrastructure to support both residents and businesses.

One transformative project has been expanding high-speed internet access. Since discussions began in the early 2000s, Wildwood has made significant strides, particularly during the COVID-19 pandemic, when federal funding accelerated progress.

The city completed the first phase of its broadband initiative in 2024, providing high-speed internet to over 2,000 previously underserved addresses. With phase two underway, an additional 395 addresses are being connected, ensuring that all residents and businesses benefit from reliable internet access.

This infrastructure enhances property values and attracts remote workers who can enjoy Wildwood’s natural beauty while staying connected to their careers.

Stormwater management is another critical focus. Surrounded by two major rivers and nine watersheds, Wildwood faces unique challenges in addressing erosion and infrastructure protection.

 

The city is developing its first comprehensive Stormwater Management Master Plan to mitigate these risks.

This initiative, set to launch in 2025, will study all nine watersheds, identify priority projects, and pursue federal funding to safeguard public and private infrastructure from extreme weather events.

Wildwood’s transportation infrastructure is also undergoing significant upgrades to enhance safety, reduce congestion, and improve accessibility.

One major project involves reconstructing Manchester and Taylor roadways in the town center area. The work includes enhancements to the road ways with the addition of modern materials, ADA accommodations, and upgraded traffic signals to create a more welcoming and efficient thoroughfare.

In addition, the city is collaborating with state and county entities to improve major routes, such as Route 109 and Highway 100.

These efforts include adding left-turn lanes, implementing safety features like J-turns, and resurfacing roadways that have not been updated in decades.

As Wildwood continues to grow, its leaders remain focused on maintaining the city’s unique character and on expanding its residential housing inventory.

“This year, we are processing proposals that would total over 400 new residential units. Some are multi-family, some are attached, single family, and then there are more traditional, detached, single-family units,” Vujnich says, speculating that this project would be complete sometime in 2025 or early 2026.

Wildwood’s ability to harmonize growth with preservation sets it apart. Its expansive open spaces, robust trail system, and vibrant town center create a lifestyle that appeals to a diverse range of residents.

As the city looks ahead, its commitment to thoughtful planning, community engagement, and sustainable development ensures that the city remains a model of balanced growth.

Whether families seek excellent schools and outdoor activities, professionals desire modern amenities in a serene setting, or visitors seek a unique escape, Wildwood delivers.

At a Glance

Who: City of Wildwood

What: A city dedicated to thoughtful urban planning, sustainable development, and community-focused growth while preserving its rural charm and historic significance.

Where: Wildwood, Missouri, in St. Louis County

Website: https://www.cityofwildwood.com