Business View Magazine - May 2016 99
consumers in the neighborhoods they live in.”
So, in 2006, Silke says the company decided to fran-
chise. “We were looking for different avenues to be
able to offer the brand to a much wider audience,”
he explains. “So, the franchise concept was devel-
oped and implemented.” Clearly, the strategy paid
off. “Over the last ten years,” he continues, “we’ve
grown from 11 offices producing about $7.5 million
in written premium volume to 148 active locations
from coast to coast, writing about $267 million in pre-
mium volume. And that’s during a time when most
businesses struggled in a down economy while we
managed to make some pretty serious growth –25%
- 30% percent year over year.”
While the low to middle income Latino consumer is
Fiesta’s largest market, Silke says that the company
is capable of servicing any consumer within a store’s
geographic area. In addition to automobile insurance,
its franchisees have the ability to sell many other
types of insurance products including homeowner’s,
renter’s, recreational vehicle, commercial liability, and
worker’s compensation. In addition, every Fiesta Auto
Insurance Franchise also offers tax preparation ser-
vices, making it, in actuality, two businesses in one;
something that Silke believes exists nowhere else in
the industry.
“There’s plenty of competition on the insurance side
and there’s plenty of competition on the tax side,” he
AT A GLANCE
WHO:
Fiesta Insurance Franchise Corporation
WHAT:
An insurance and tax preparation company
serving the Latino market
WHERE:
Headquarters in Las Vegas, Nevada
WEBSITE
:
