BVM May 2016 - page 91

Business View Magazine - May 2016 91
In a very competitive sector, Späne believes that Sieg-
fried has significant advantages, not the least of which
is the company’s inherited knowhow. “That’s the big
benefit of Siegfried,” she states. “If you want to be a
service provider you are in a better position if you have
a broader portfolio of capabilities. We didn’t need to
build up or to acquire a culture of how to do formula-
tions or drug product manufacturing; we had the in-
herited knowledge and technical expertise grown up
within Siegfried. And now, when we acquire compa-
nies, we already have the two divisions integrated as
one. Therefore, it is much easier to integrate all our ac-
quisitions that fit either within drug substance or drug
product. Our major advantage is that we already have
this integrated knowledge that helps us link both busi-
nesses together.”
Sandy Cerrick is Siegfried’s Vice President and Head
of Global Marketing. She both confirms and broadens
Späne’s account: “We have transformed ourselves
into a complete, fully-integrated drug substance and
drug product service partner,” she says. “We can pro-
vide not only the inherited knowledge that we have in
both of those components of the pharmaceutical in-
dustry, but in addition, there are many niche technolo-
gies that we have many years of experience in, which
further diversifies and broadens the offering. We are
‘a one-stop-shop,’ that can fully support our client’s
value chain. It’s been a big step for Siegfried over the
last five years.”
Späne adds that although there
will surely be a new growth strategy
sometime in the future - most likely
including further acquisitions - for
now, Siegfried’s focus is to get all
of its newly acquired sites integrat-
ed into the Group - a process that
should be completed within the next
12 months. Its marketing strategy
includes making its value propo-
sition to new potential customers
who think they would benefit from
Siegfried services, while simulta-
neously expanding the portfolio of
existing customers that, as Späne,
remarks, “have already seen the
value of working together with Siegfried.”
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