94 Business View Magazine - May 2016
come from?
“From the franchise companies buying their research
from us. And also for those companies that are the
best of the best, we do offer marketing services to
help promote their brand.”
How do you reach out these companies? How do
they know about you?
“Primarily through industry events. There’s an industry
association – the International Franchise Association
- of which many franchise companies are members,
and we do a lot of networking at those and other fran-
chise events. We do lots of outbound marketing, but
many franchise companies also see the reports we put
out, so there’s a lot of inbound traffic, as well. We’re
lucky to work with many of the top companies in fran-
chising, and these award-winning brands are proud of
their Franchise Business Review rankings and awards.
Word gets around.”
And people visit your website, too, I imagine.
“The website is primarily focused on content for fran-
chisee candidates – people who are thinking about
buying a franchise, but there are resources there for
franchise companies, as well.”
How many employees do you have?
“We’re small; we’re only a dozen people.”
Is there a typical client? You say you service franchi-
sees, potential franchisees, and franchisors.
“Our primary client is the franchisor. We obviously do
a lot of research with franchisees, and a lot of candi-
dates come to us for our franchise guides and reports,
but those are all free of charge. So, it’s the franchi-
sors that provide our revenue. We work with many of
the biggest companies in franchising – many house-
hold names that everyone knows. But the vast major-
ity of franchise companies are smaller, growth brands.
We’ve have clients that have thousands of locations
across the globe, and we have clients that are emerg-
ing brands with just a handful of locations. The fran-
