Business View Magazine - May 2016 105
has a smart phone in their hand and more and more
consumers want to contact you via mobile. So, we’re
trying to meet our consumers the way they want to
meet us.”
Finally, Silke says that another key objective for Fies-
ta is placing a stronger focus on the tax preparation
side of the company. “This year, we brought in a new
Director of Tax Services and put together a real push
in training,” he says. “We did lots of road shows and
went out and supported and trained the franchisees
and got them prepared; we started this back in June
of last year by getting these stores ready. And while
most of our competitors’ business is down anywhere
between 18 and up to as much as 28 percent, and
some are letting go staff at large levels, during that
same time frame, we grew our tax business 24 per-
cent from the same time, last year. And we’re nowhere
near the amount of growth that we know we can do.”
For Fiesta Insurance Franchise Corporation, even after
a decade of extraordinarily rapid expansion, continued
growth is the company’s prime directive. “Over the
course of ten years,” Silke sums up, “seeing that kind
of growth is phenomenal, but I think we’re just hitting
our stride. I still think we’re in the emergent stage of
our growth. We have so much growth potential ahead
of us. It’s just about finding the right partners to help
us execute, and succeed, and grow.”
“Best service, best rates, best friends” – the compa-
ny’s mantra and a recipe for growth if there ever was
one.
