64 Business View - March 2015
The Perfect Brainstorm
Allegra continues to seek separation by diversification
Alliance Franchise Brands (AFB), the Michigan-based
franchisor of the Allegra Marketing•Print•Mail brand
serves a multi-billion dollar market for marketing, print
and graphic communications. The company has more
than 600 locations and its overall franchising opera-
tion is considered a leader in training, technology im-
plementation and system profitability. It was includ-
ed—at No. 213—among Franchise Times magazine’s
2014 list of the top 250 global franchises. AFB’s other
brands include Signs Now, Signs By Tomorrow and Im-
age360.
Allegra branded members offer marketing consulta-
tion and strategic planning to small and medium-sized
businesses, as well as concept-to-delivery of any and
all marketing tactics. Services include copywriting,
graphic design, website design and development, web
marketing services, digital and traditional printing,
mailing services, online ordering systems, promotional
products, and environmental graphic and signage so-
lutions. In all, these products and services represent
greater than $200 billion in annual demand.
FRANCHISE
