Business View - March 2015 71
combines the best elements from a century of Ameri-
can dining history to create an experience and menu
that remain relevant today,” he said. “While we contin-
ue to provide an unmatched guest experience through
music and entertainment, we also have a fanatical fo-
cus and provide what we feel is the best burger in the
business. We know that Johnny Rockets has the best
hamburger that money can buy, and we continue to
improve our menu to offer something that provides an
authentic all-American dining experience.”
Over the last year, the brand continues to evolve to
provide various formats – referred to internally as “ex-
pressions” – to serve Johnny Rockets guests in various
venues and locations, whether it be a sports arena,
theme park or at home. A modern version of the origi-
nal Johnny Rockets restaurant is the Traditional pro-
totype, which includes the brand’s signature comple-
ment of music and dancing servers.
AT A GLANCE
WHO:
Johnny Rockets
WHAT:
Franchise restaurant chain whose mission
is to provide a modern All-American experience
WHERE:
Corporate headquarters in Aliso Viejo, Calif.
WEBSITE
:
James Walker
FRANCHISE
