Business View - March 2015 73
New to the list is the Johnny Rockets Express, which
is a faster, pay-first counter service that’s being devel-
oped and rolled out this year; Johnny Rockets Route
66, which adds drive-through accessibility and ease
to the existing formats; and Johnny Rockets At Home,
which is a consumer packaged goods line that will con-
sist of Johnny Rockets’ food products and merchan-
dise.
According to Walker, the company has no intention of
stepping away from its traditional format, particularly
in long-time wheelhouse locations like malls, casinos
and airports. Johnny Rockets Express and Route 66
will allow the brand to expand to new, available real es-
tate that caters to those types of facilities, something
that it has not had the opportunity to do in the past
due to square footage or build out requirements.
The existing restaurant roster includes more than 330
restaurants, with more than 65 percent located in the
United States and nearly 35 percent internationally
FRANCHISE
