Business View Magazine - April 2016 61
Spector says that another one of his company’s goals
is to grow by double digits in each of the next five years
and that being a great marketing company is as im-
portant as being able to install a quality product. “As
long as you have the ability to market successfully,
and, of course, it has to be profitable, as well – that’s
real key - you can continue to make customers,” he
claims. “That’s the advantage of ‘make marketing.’
From 2008 to 2013, during the Great Recession, we
did not really have any growth; we were pretty flat. But
we didn’t take many steps backwards. As we came out
of it in ’14 and ’15, we were able to get back to our
double-digit gains.”
Even though business has been getting better every
year, Spector is adamant that Woodbridge will not con-
sider expanding until it meets some well-defined crite-
ria. “Our goal is when we hit a certain amount of rev-
enue, that’s when we would consider another branch
expansion,” he says. “But we have so much opportuni-
ty where we’re at today. We can grow by approximately
35 to 40 percent, right now. Once we do that, as we
realize our double-digit growth goals each year, expan-
sion will be on the horizon.”
Spector believes that sticking to the basics and doing
what it is good at is what is going to allow Woodbridge
to realize its objectives. “We’re good at sales, market-
ing, and installations,” he maintains. “We’re not a dis-
tributor; we’re not a manufacturer. We don’t want to be
distributing siding products; we don’t want to fabricate
window products. We’re able to have exclusive prod-
