58 Business View Magazine - April 2016
ucts and services, and its fair pricing. In addition, the
Woodbridge sales and marketing team, which makes
up almost half of the company’s workforce, devotes a
great deal of time and energy to proactive marketing.
“We take advantage of direct mail, all print media, lots
of shows and events, and canvassing, as well as a little
bit of radio,” he says. “And I think the area that we’ve
grown the most is what people call ‘make marketing,’
where the customer may not have yet made the de-
cision to make the improvements, but you’re able to
encourage them to become a customer, today, even
though when you first met, that may not have been
their thinking.”
Spector says that Woodbridge is adding showrooms to
its office locations in order to create more of its own
marketing events, closer to home. “We do own all of
our real estate,” he admits, “so we have, just recently,
