Nanotech Materials

Redefining Commercial Roofing with Science and Strategy

 

A Unique Particle Technology That Transforms a Roof from a Cost Center to a Profit Center

Born from a scientific breakthrough, Nanotech Materials, inc. is a company that is rapidly taking the commercial roofing sector by storm.

The company’s vision for growth is incredibly ambitious: to be the go-to provider of energy-related services for the entire building envelope.

While this bold strategy extends beyond the company’s current market, its rate of growth will soon make that a thing of the past, as Nanotech Materials steadily leverages its innovative particle technology, as well as a powerful new software platform, ROOVIE AI, to create new coatings for walls, windows, and more.

The company’s success is built on earning trust and nurturing high-quality relationships. Its meticulous applicator program is a core action that ensures its brand reputation is protected.

The effectiveness of this approach is evident in the company’s record of being completely warranty-claim-free for four years.

The trust that Nanotech Materials has established in its brand is also due to its proven profitability, achieved through immense energy savings, including reductions in HVAC cooling loads.

These savings enable a return on investment for customers that no other product can match, and are a focal point of the company’s patented particle technology.

This innovative solution, which the company has dubbed SRI Plus, has drawn the attention of not only a loyal customer base but also reputable partnerships with other flagship companies within the industry.

Nanotech Materials has established strong relationships with notable industry giants like BesTex Solution, Green Roof Design, and Diversified Roofing, whose collective collaborative efforts have contributed to the company’s reputation for high-quality, trustworthy solutions.

Nanotech Materials is considered one of the most exciting and disruptive players in the traditional roofing market. It’s time to gain a deeper understanding of just how its operation has managed to go so far, so fast.

 

The Power of Patented Technology

The story of Nanotech Materials began not in roofing, but as a materials science company that discovered an amazing way to apply its core technology to the industry.

Founded in a Houston garage in 2020, NanoTech Materials began by blending its first formulations in old homebrew beer tanks and packaging them in Home Depot buckets. From those beginnings, NanoTech became the first company accepted into the Halliburton Labs Accelerator, where they secured their first patents and launched the flagship product, Cool Roof Coat. In 2021, NanoTech raised seed capital, validating both the technology and potential. By 2022, the company expanded into a 10k sq. ft. facility within Halliburton’s corporate campus, reached product-market fit and launched its flagship product into the market.

 

At the core of its growth is Insulative Ceramic Particle (ICPTM) technology. A platform material leveraging extremely low thermal conductivity for heat resistance. When incorporated into a building material carrier it increases thermal resistance across the spectrum. NanoTech Material’s core value proposition centers on energy efficiency and resiliency from broad to acute heat mitigation scenarios.

Nanotech Materials’ first venture was in fireproofing, and today, its Wildfire Shield fire mitigation coating is leveraged by the California Department of Transportation.

However, a much more impactful market beckoned: commercial roofing. “Roofing became an instant favorite child in the company just due to the industry evolution of cool roof technology… we’d seen cool roof technology begin to stagnate a little,” Horazeck states.

Traditional cool roof technology, which has remained relatively unchanged for over 15 years, relies heavily on reflectivity. It leverages very white paints that reflect rays off the visible light spectrum to cool buildings.

And while this has been widely adopted, especially in urban areas with white roof laws, it has a major weakness: it depends on a clean, bright-white surface.

As the white paint becomes dirty, its energy performance degrades, resulting in a loss of return on investment for the building owner.

This is where Nanotech Materials’ core particle technology offers a game-changing alternative.

“What we found with our particle technology is that because of our Insulative Ceramic Particle’s properties, we can dramatically slow the penetration of heat from getting through the coating into the roof itself,” Horazeck explains.

Making Science Sellable in The Traditional Market

Nanotech Materials’ innovative solution, named SRI Plus, is a multi-faceted approach to heat mitigation that goes far beyond simple reflectivity.

While the company’s coatings offer a comparable reflectance to other products on the market, this is only one-third of the solution’s superpower.

In addition to its heat-mitigating reflectivity, SRI Plus also exhibits extremely high emissivity and ultra-low thermal conductivity.

This combination allows the coating to physically resist heat penetration, acting more like a layer of under-armor that is slow to absorb heat and quickly expels it.

And this combination absolutely delivers tangible financial benefits.

“We found that our coatings can achieve HVAC cooling load reductions of 25-50%, and we can actually sustain those savings year after year,” Horazeck clarifies.

As the coating dirties due to age, its low thermal conductivity remains intact, diminishing only after multiple years from thinning of the physical membrane itself.

This means the coating acts as a de facto profit center, as it can achieve a full return on investment for many customers within the warranty period, purely from the reduction in their HVAC bill.

From an operational standpoint, the solution is just as transformative, as it’s very user-friendly and efficient.

“What we can achieve with just one millimeter of product—it takes other roofing materials, a waterproofing membrane and then upwards of an inch and a half of insulation to achieve the same,” Vice President of Roofing Derron Cook explains.

This incredible thinness means contractors don’t have to raise curb heights or HVAC units. Even more importantly, the product can be applied without disrupting building occupants.

“We will never have to remove a roof from a building and expose the inside of a building. We will never have to impact the building operation, and the reality is that there are no smells or volatile organic compounds. There are no loud hammers or construction noise. So, we could realistically waterproof your roof and building, and increase your ability to reject and reflect heat away from the building, without you ever even knowing we’re there,” Cook states.

This is a massive advantage for businesses like schools or manufacturing plants that cannot afford to halt their operations.

Despite the revolutionary nature of this product, Nanotech Materials understands that it must first prove itself as a reliable protective barrier. The market is not primarily focused on energy savings but on preventing leaks and resisting elements like hail.

That is why Nanotech Materials proudly touts the fact that it provides one of the only coatings on the market rated for two-inch hail, as well as its ICC, CRRC, and Miami-Dade certifications.

As of now, the company has earned its stripes as a developer of trustworthy, protective coatings, which gives it more room to discuss its energy savings and other complex differentiators.

 

A Reputable Road to a Complete Building Envelope Solution

Nanotech Materials’ initial experience in bringing its product to market has taught it a crucial lesson: that people trust other people, not just data.

The company realized that its operations would accelerate if it partnered with highly reputable contractors who could co-brand and lend their legacy to the new technology, effectively building what many in the company refer to as a “speed to trust.”

“We can supply data, but at the end of the day, we’re leaning on those really high-quality contractors… which also means that we turn down a lot of relationships,” Horazeck says.

Nanotech Materials is very selective about who it partners with, and will even turn down roofs that are not good candidates for a coating, opting to build a solid brand reputation over a quick sale.

The company does not sell its coatings off the shelf; instead, it operates through a certified applicator program that recruits and retains trusted partners. This program is labor-intensive to maintain, with a full training regimen and an extensive inspection checklist process for all work performed.

The company’s stalwart attitude towards relationship-building has led it into partnerships with the roofing industry’s leading competitors.

Companies like BesTex Solution, Green Roof Design, and Diversified Roofing are only among a handful of the names that understand and are capable of properly leveraging Nanotech’s groundbreaking technology.

And it is through these strong relationships that they have been able to penetrate commercial, industrial, and public infrastructure markets.

“We work with many different contractors in our applicator program across the country. But we always love it when we find the ones whose eyes light up when we talk about the particle. The contractors who truly get it understand that this isn’t just another product they can offer… they can actually use this as an opportunity to greatly expand their own contracting business,” Horazeck says.

This measured approach has paid off, as the company remains completely warranty-claim free four years into its roofing venture.

The company’s eventual goal is to own the entire building envelope from an energy efficiency perspective, moving beyond just roofs to include walls, windows, and lighting.

Derron Cook also highlighted the company’s commitment to continuously improving its existing products, saying, “Every day, we think: what else can we do with this? How can we make it better? How can we get our particle into other roofing products? We’ve got an amazing R&D staff, and they’re constantly cooking up new ways to impact and improve on what we already have.”

The work that Nanotech Materials is doing is serious and important, and the company feels the weight of getting its products to market faster to help mitigate the global impacts of heat.

This constant balance of pushing the boundaries of materials science while maintaining a humble and professional approach is what will drive the company to its next great phase of growth.

At a Glance

Who: Nanotech Materials

What : A Houston-based company revolutionizing roofing and building envelope solutions through advanced nanotechnology.

Where : Headquartered in Houston, Texas, Nanotech Materials serves clients across commercial, industrial, and public infrastructure markets throughout North America.

With an unwavering commitment to performance, durability, and measurable ROI, Nanotech Materials is redefining what building owners can expect from roofing systems.

Website : www.nanotechmaterials.com