Five Guys Roofing

A Business Built on Family and Forward Vision

Redefining roofing excellence through people-first principles

Five Guys Roofing has experienced remarkable growth in the roofing industry thanks to its demonstrated culture of authentic family values and hard work. 

That hard work has certainly paid off, resulting in a proven industry reputation, consistent profitability, and a wave of expansion that the company continues to drive forward with.

The company is successfully navigating an ambitious path of strategic acquisitions, which is set to more than triple its top-line revenue over the next five years.

This bold expansion will push Five Guys Roofing into a breadth of new markets, but is primarily driven by the quality and well-being of its acquired teams, rather than the quantity.

The company’s growth has also helped it profitably venture into new project types like TPO systems, showcasing a keen adaptability to evolving market demands. 

However, with so much growth and new business, Five Guys Roofing consistently champions its unique, people-first culture as the true cornerstone of its operational excellence and bottom line. 

CEO Justin Stowell explains the sentiment well, saying, “If you can set the right standard, and you have a good culture people want to be a part of, then they’ll grow to love the company and be more willing to work together. So, we definitely focus a lot on our culture, it’s definitely something that sets us apart.”

Five Guys Roofing maintains approximately 80% of its workflow in-house, which it supports with robust in-house training and personalized career path development.

This ensures unparalleled quality and high employee retention, directly reducing costly turnover. 

However, employees are the primary focus of Five Guys Roofing; customers and collaborating partners also benefit from the company’s consideration and support. 

The company’s commitment to daily customer communication and secure warranties has built unwavering client trust and repeat business.

On the back end, Five Guys Roofing has spent years building long-standing, mutually beneficial relationships with key partners, including Roof Source, Malarkey Roof Products, and RWC Building Products.

Five Guys Roofing’s meticulous, people-centric approach has already propelled the company to an enviable position within the industry, and it will undoubtedly reshape the trades landscape as it continues to redefine what success looks like for its competitors.

A People-First Approach to Company Expansion

Founded in 1994 in Phoenix, Arizona, by Justin Stowell’s father, Five Guys Roofing initially specialized in flat foam roofing and recoats. 

Growing up immersed in the trade, Stowell and his three brothers, alongside their sister, inherited a profound work ethic. 

In 2019, the four sons officially took ownership, rebranding as Five Guys Roofing, and Justin took over as CEO from his oldest brother, John, in July of 2025. 

As a testament to the company’s family-centric values, Stowell’s father remains an active presence in the office, and his two other brothers complement this by serving as the company’s leading account manager and sales representative, solidifying the company’s cohesive, family-driven structure.

Five Guys Roofing primarily serves the Southwest region, with the majority of its work concentrated in the Phoenix metropolitan area. 

However, its reach also extends to major cities like Las Vegas, Salt Lake City, Albuquerque, Tucson, and even parts of Southern California. 

“We’re expanding in those markets and putting together a strategy to develop more in those areas. Most of the jobs we get outside of Phoenix come from our existing customers who manage other properties in those areas. They want our opinion, so they’ll send us out there as more of a consultant,” Stowell says, noting that, more often than not, the company usually transitions right into working on the properties it consults on.

Fortunately, conducting business in this manner has made Five Guys Roofing aware of some significant shifts within the trades industry: the rise of private equity firms consolidating companies into large conglomerates. 

Recognizing the challenges this poses for smaller businesses, Five Guys Roofing has embarked on a mission of strategic acquisitions, but with a crucial difference—a profound focus on people. 

“Most business owners are scared to sell their businesses to bigger firms because they want to make sure their people are taken care of. So, that’s our angle coming in with an offer,” Stowell says.

This approach allows Five Guys Roofing to expand into new markets while differentiating itself from the private equity model, which often prioritizes profit over human capital. 

The business is built on a foundation of customer service, high-quality communication, and safety.

And unlike many competitors, Five Guys Roofing is not just a sales organization; 70% of its work is completed in-house by its 65 highly trained roofers. 

This hands-on involvement from start to finish allows the company to maintain strict control over quality, training, and overall project execution.

To maintain consistent quality across all projects, Five Guys Roofing dispatches its in-house crews to even distant locations, with teams living on-site for weeks if necessary. 

This ensures that even out-of-state projects meet the same rigorous quality standards as those completed in Phoenix, a crucial differentiator in an industry where subcontracting can sometimes lead to inconsistent quality. 

Quality, Communication, and Collaboration

What truly sets Five Guys Roofing apart from its competitors is its in-house expertise, superior customer service, and especially its unmatched warranties. 

Stowell highlights the shortage of skilled labor in his industry and his plan to address it by saying, “I love bringing guys in and teaching them the trade. There are not a lot of tradesmen left in roofing; many are in the retirement phase. So, I’m taking on the challenge of filling the gap by training new tradesmen here myself.” 

Next to training, customer service and communication are paramount at Five Guys Roofing. For every project, regardless of its duration, clients receive daily updates from coordinators, complete with pictures and progress reports. 

This consistent communication keeps clients fully informed about their project’s status, from daily advancements to any schedule changes.

Furthermore, Five Guys Roofing’s warranties are standalone. 

“When we put a warranty on a roof, it is not just the two-year workmanship warranty plus some manufacturer’s warranty. If a manufacturer is offering a 10-year warranty, we’re matching that with our warranty,” Stowell explains.

This proactive approach not only ensures that Five Guys Roofing takes full responsibility for any issues that arise but also minimizes headaches and liability for customers, thereby creating a strong brand reputation and fostering repeat business.

Five Guys Roofing also places a significant emphasis on employee management, recognizing that each of its many in-house employees has unique motivations and long-term goals.

Leadership dedicates substantial time to one-on-one meetings to develop personalized career paths and identify necessary training for continuous progression.

“Every employee’s motivations and long-term goals are different. So, it’s key for us to try to have those one-on-ones and build those relationships with everybody so that we can understand what motivates them and how to get them to do the best job,” Stowell says.

This approach has been central to creating a more skilled and engaged workforce, consistent quality, reduced turnover, and a stronger company culture.

Of course, the same attentiveness applies when it comes to vendor and supplier relationships. 

While the company maintains strong relationships with established partners, its primary goal is always to best serve the customer. 

The company is quite flexible, partnering with specific manufacturers if a customer has a strong preference or opting for a more budget-friendly manufacturer when cost is a key concern. 

Their strong relationships with suppliers, like RWC Building Products, have repeatedly yielded accurate material deliveries, which are crucial to the customer experience. 

“We’re pretty big partners with RWC Building Products. They’ve been fantastic. We’ve been doing business with them for probably 12 or 13 years now, and they’ve been great,” Stowell comments.

Other notable partners include Roof Source, Malarkey Roof Products, and GAF Shingles, all of which are recognized for their exceptional product quality and support.

A Future Driven by Community Engagement and Ambitious Goals

Beyond its professional work, Five Guys Roofing is deeply committed to community engagement. 

It holds significant partnerships with various charities, including the United Food Bank and Feed My Starving Children, where it contributes numerous service hours and sponsorships. 

The company is also a major sponsor of the Hope Foundation, which provides scholarships for mental health therapy, actively promoting their galas and encouraging vendor participation. 

Furthermore, it supports veteran charities like Folds of Honor and Wounded Warriors. 

At a local level, Five Guys Roofing extensively sponsors youth sports teams, from high school football to youth soccer and baseball teams for employees’ children. 

“Youth sports is a big thing for us because it’s an opportunity to reach out to the younger generation. Because once they get into the workforce, getting into the trades probably isn’t the first thing most people think about,” Stowell says, explaining his hopes that showcasing such an impact on company culture will help make the trades more of an appealing career path for younger generations.

Looking ahead, Five Guys Roofing has ambitious plans for expansion and employee empowerment over the next two to five years. 

Its two-year goal is to significantly increase its top-line revenue to $50 million, up from its current $30 million, which will likely require expanding its team to around 130 employees from the current 95. 

The five-year vision is even bolder, aiming to reach the $100 million mark, primarily driven by their strategic acquisition model. 

As CEO, Stowell also holds a deeply personal and inspiring goal: to have at least 100 employees making over $100,000 annually. 

This objective reflects his dedication to providing opportunities and training that empower individuals to achieve financial stability and break the cycle of living paycheck to paycheck. 

More importantly, it underscores Five Guys Roofing’s mission to create an environment that impacts and inspires people to move forward, not just within their company, but in their lives.

At A Glance

Who: Five Guys Roofing

What: A family-owned and operated roofing company rooted in strong values and long-standing trade experience. 

Where: Headquartered in Phoenix, Arizona, Five Guys Roofing primarily serves the Southwest region, with active projects in Nevada, Utah, New Mexico, California, and throughout Arizona. 

Website: www.fiveguysroofing.com