Business View - March 2015 125
seeking to acquire high cremation firms. By creating
an experience rather than just selling a more expen-
sive urn, we see many cremation services that cost
more than a traditional funeral. People are willing to
pay for a funeral experience that has value to them.”
Has all this paid off? “We are seeing revenue growth
rates at multiples of the industry average,” says Rex,
“and high customer satisfaction scores. Families are
telling us in their surveys that the most meaningful
part of the service was the large screen.”
“Walt Disney said “It’s kinda fun to do the impossible,”
says Rex. “We’re having fun reinventing the funeral ex-
perience and sharing the life stories of those we serve
in creative ways. We hope that innovative independent
funeral homes and industry professionals will join us
on this exciting journey.”
PREFERRED VENDORS
Coming of Age (
) –
Established in
1991, Coming of Age is a full-service marketing agency. We
are subject matter experts, problem solvers and creative
professionals experienced in advertising/marketing to Baby
Boomer and senior customers.
Crunchy Logistics
)
Regions Bank
) –
Amember of the S&P
500 Index and is one of the nation’s largest full-service pro-
viders of consumer and commercial banking, wealth man-
agement, mortgage and insurance products and services.
Regions serves customers in 16 states across the South,
Midwest and Texas, and through its subsidiary, Regions
Bank, operates approximately 1,650 banking offices and
2,000 ATMs.
Aurora Casket (
HEALTHCARE
