Business View - March 2015 123
It operates simply through an iPad and is reliable and
user-friendly.”
With a dozen pictures, a funeral home can create a
Life Tribute video in minutes that tells a life story on
the big screen—much different than pictures pinned to
a corkboard.
“We do themed celebrations that include a catered re-
ception,” added Baxley. “If you have a favorite football
team, we can celebrate your passion for sports and
follow the service with a tailgate reception.”
Rex is particularly proud of how Foundation Partner
firms serve veterans. “As a Naval Academy graduate
and former submarine officer, I wanted to make sure
no one takes better care of veterans than we do.”
Foundation uses a patriotic cot cover for all veteran
transfers, an Honor Coach at select locations, and a
flag retirement program for veterans. “We had over
2,000 tattered flags that were cremated or buried with
veterans last year. It is a touching farewell and particu-
larly appreciated by Families.” The ShareLife® rooms
also have a veteran’s video backdrop. “When that ea-
gle soars across the big screen, the audience fills with
pride for the veteran’s sacrifice,” says Rex.
After the funeral, Foundation firms continue to serve
their Families. “Our LifeSteps® program has five ses-
sions that help surviving spouses,” Baxley states. “We
HEALTHCARE
