158 Business View - June 2015
“With that, of course, comes the expansion of our sup-
port systems and backbone and larger warehousing to
manage that growth.”
In terms of services, Fibrenew recently has woven into
its business fabric a light upholstery service. “What
that means is we’re able to offer seam repairs, button
replacements, fixing foam on cushions, on furniture
and in vehicles … anything that can be done uphol-
stery-wise on-site – that’s the only criteria. … Our em-
phasis is still being able to do it on-site.”
Lately, the company also has expanded into the medi-
cal market. “That’s really because of a new product
we’ve developed that caters specifically to the vinyl
coverings on examination tables and dentist chairs.
We’re now able to go in and refurbish that material.”
Though more than half the company’s locations – 155
currently – are in the United States, Fibrenew sees
much untapped potential there. “In the U.S., we’re only
at about 20 percent of our potential,” says Johnstone.
FRANCHISE
