156 Business View - June 2015
FIBRENEW: A VEHICLE FOR SUCCESS
Mobile upholstery restoration firm plans to double in size
With 237 franchises in five countries, Fibrenew is go-
ing far in the mobile, leather, plastic, and vinyl repair
industry. Even through economic downturns, the com-
pany has continued to enjoy success over the years.
Now, it has its sights fixed on more than doubling in
size within five years.
“We’ve grown every single year since we started fran-
chising in ’87,” says Jesse Johnstone, Vice President
of Technology and Marketing for Fibrenew. “Today,” he
adds, “we’ve got more than twice the market share as
our closest competitor, in terms of the number of fran-
chises and technicians in the field.”
But it’s about much more than that.
“What really sets us apart, aside from the numbers, is
the quality of our products. We manufacture all of our
own products in-house. They’re under constant refine-
ment to be the best they can possibly be,” Johnstone
says. “That and our color-matching technology,” which
technicians use on their iPads. “The accuracy of that
with our proprietary products and techniques is really
what sets us apart from the competition.”
Established in Toronto in 1985, the company started
franchising in 1987.
In 1994, Fibrenew began a push to franchise through-
out Canada. Fibrenew started manufacturing its own
products in 1995. The following year, the company set
FRANCHISE
