BVM - June 2015 - page 148

148 Business View - June 2015
FRANCHISE
nance, including: brake jobs, oil changes,
transmission, brake and power steering
fluid replacement, other Owner’s Manual
Maintenance services, wheel alignments,
shock and strut installation, suspension
work, battery, belt , wiper blade, headlight/
taillight replacement, and radiator repairs.
In addition, every time a customer comes
into a Big O store for a free tire rotation
or other service on purchased tires, store
associates will provide a free bumper to
bumper visual inspection. This courtesy
may alert customers to needed repairs
that are detectable by visual inspection.
In a competitive marketplace – there are
over 237 million cars in the U.S., alone
– how does Big O Tires maintain its mar-
ket edge? According to Kormondy and Bill
1...,138,139,140,141,142,143,144,145,146,147 149,150,151,152,153,154,155,156,157,158,...162
Powered by FlippingBook