Business View - June 2015 161
blind; they must like to work with their hands; and they
must be able to move furniture. “And the other one
that’s coming into play more and more is the ability
to be trainable; the ability to follow a program that we
have in place,” Johnstone says. “Having your own ideas
is good, but we know what works and what doesn’t in
this industry. And those who stick to the framework we
have in place are usually the guys who do the best.”
When considering a franchise territory, Fibrenew looks
for a mix of business and residential potential, as
well as a population base of at least 350,000. “For
instance, we just had somebody interested in a ter-
ritory in Quebec, Canada, which was very much what
we call cottage country, and it’s almost strictly vaca-
tion homes. And we had to take the position that even
though the population base was there, there isn’t that
mix of business and anything outside of residential, so
we’re not going to award a territory in that area.”
Those who are awarded a franchise enjoy low busi-
ness overhead, few or no employees to manage, and a
flexible work schedule, among other things – including
a constant need for their services. With that need and
the company’s expansion plans, Fibrenew is sure to
continue leaving its mark on the industry.
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