BVM - Jan 2015 - page 99

Business View - January 2015 99
provide the best solution for our customers.
“In the end, the key to our success is providing the op-
timal solution with flexibility, so the solution is effective
in both the short and long term.”
Parent claimed the strategy came as much from deter-
mining what customers out in the field wanted as it did
from decisions made in an executive’s corner office.
“I’d like to say by good strategic planning we made
good decisions, but just as much of it was listening to
the customer,” he said. “We constantly talked about
with all of our people, to have their head up, eyes and
ears open, listen to the customer and then relentless-
ly deliver what they need. Our opinion very early on
was, if the customer is going to outsource to us, we
need to be different than the current suppliers. There
were suppliers that were good in each of those three
phases, but there was no company that was univer-
sally good in all of them in every part of the country.”
Most customers prefer to outsource to one partner, if
possible, that can then seamlessly provide a consis-
tent value add solution at all of the customer locations
through that hybrid model of people and sub-contrac-
tors.
And going forward, Roberts said, the ability to succeed
will be based on people. TFS recruits both from the
material handling and other industries, with a primary
focus on fresh ideas and solutions.
“We want to continue to attract top people in the in-
dustry, but even more importantly, we want to attract
top people from other industries,” he said. “At the top
level, at the ground level, in the IT group, in the finance
group, in the sales group. We love the idea share that
creates a competitive team environment focused on
delivering the best comprehensive solutions to our
customers.”
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