80 Business View - January 2015
franchise licensing, and is based on factors including
home values and household incomes.
The operation is entirely franchised, with no company-
owned stores, and the vision laid out alongside the
core values are for 500 territories to be assigned in
the United States and 50 more in Canada.
“I really look at the core values as a steppingstone to
the vision,” Tafoya said. “If we have franchisees that
trust the model, they’re engaged and they participate
in meetings and the collaboration is there, then we’ll
hit the vision and we’ll hit it a lot sooner than anyone
can imagine.”
The typical operation will include two to three installers,
with a franchisee at least initially involved in sales and
administration. As individual operations grow, Tafoya
said, an office person will often be hired, too, bringing
the business to a routine workforce of five. Most fran-
chisees will have a 1,500-square-foot warehouse with
up to 300 square feet of office space, though some
have showroom facilities.
AT A GLANCE
WHO:
Tailored Living
WHAT:
Franchised operation providing home-
owners and businesses with storage solutions for
garages, closets, pantries, mudrooms, home of-
fices and guest rooms, through complimentary in-
home consultations, professional measuring and
installation
WHERE:
Corporate headquarters in Orange, Calif.;
178 franchised territories across U.S. and Canada
WEBSITE
:
FRANCHISE
