Business View Magazine - April 2016 95
Godfrey states that, lately, the franchise model i
doing well. “We’ve got about 25 new store ope
ings on the books, right now,” he reports. “We jus
opened up four new stores, this year. We’re going t
keep moving forward. I’m very involved in the star
up of every location. We’ve got some very good str
tegic partners that we work with. The manufacture
of the drycleaning pressing machines is the sam
company we were using back in the ‘50s and the
still have the best pressing machines in the indu
try. I plan on keeping this business in our family fo
years to come.”
Godfrey believes that every business is ultimately i
the customer service business. “Our business jus
happens to be drycleaning,” he says. “But my re
product, what I offer people, is the most beautifu
state-of-the-art drycleaning facility. I was taught b
my grandfather and my dad that you need to be abl
to eat off the floor of your stores. Cleanliness is nex
to godliness in this business. And I am a freak abou
stores being in impeccable condition. And what I te
people is the overall product I’m offering you as
franchisee is a state-of-the-art drycleaning facilit
that you can’t find anywhere else. Our motto ha
always been Fine Drycleaning at Affordable Price
And that’s always worked for us.”
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