BVM - April 2016 - page 95

Business View Magazine - April 2016 95
Godfrey states that, lately, the franchise model i
s
doing well. “We’ve got about 25 new store ope
n-
ings on the books, right now,” he reports. “We jus
t
opened up four new stores, this year. We’re going t
o
keep moving forward. I’m very involved in the star
t-
up of every location. We’ve got some very good str
a-
tegic partners that we work with. The manufacture
r
of the drycleaning pressing machines is the sam
e
company we were using back in the ‘50s and the
y
still have the best pressing machines in the indu
s-
try. I plan on keeping this business in our family fo
r
years to come.”
Godfrey believes that every business is ultimately i
n
the customer service business. “Our business jus
t
happens to be drycleaning,” he says. “But my re
al
product, what I offer people, is the most beautifu
l,
state-of-the-art drycleaning facility. I was taught b
y
my grandfather and my dad that you need to be abl
e
to eat off the floor of your stores. Cleanliness is nex
t
to godliness in this business. And I am a freak abou
t
stores being in impeccable condition. And what I te
ll
people is the overall product I’m offering you as
a
franchisee is a state-of-the-art drycleaning facilit
y
that you can’t find anywhere else. Our motto ha
s
always been Fine Drycleaning at Affordable Price
s.
And that’s always worked for us.”
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s-
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