Business View Magazine - April 2016 101
Then, in many cases, unit franchisees are further sup-
ported by master franchise owners, who comprise
about 10 percent of the company’s operations. “So
they’ve got local support, local expert knowledge, and
that’s critical in our opinion,” he adds. “We’re the only
one in our industry that does that.” Finally, Redfern
says that every franchise owner receives marketing
training. “We take the mystery out of building a suc-
cessful, ongoing business. ABCHI provides an integrat-
ed marketing campaign to every franchisee tailored to
suit their needs and goals.”
What type of person is a suitable candidate for an
ABCHI franchise? “Ninety-nine percent of the time, I
am not looking for people who are already in the busi-
ness,” says Redfern. “We’re looking for people who
want to be entrepreneurs and have an appetite for
doing something on their own. I’m not looking for the
guy that’s been swinging a hammer for 20 years and
decides that he wants something easier on his back,
to do. We want business people. And in business to-
day, that involves marketing and salesmanship. We
can teach the technical skills. So whether they’re a
school teacher, or have an IT background, a fireman,
what have you - really it’s the appetite for business and
being self-employed that’s the key. Beyond that, we’ll
train them up.
“If someone is looking for a small business opportu-
nity, I think this is a real verifiable opportunity - lots
