Business View Magazine - April 2016 17
Automatic Emergency Braking (AEB) helps prevent
crashes or reduces their severity by applying the
brakes for the driver. The system uses on-vehicle
sensors such as radar or cameras to detect an im-
minent crash, warn the driver, and apply the brakes
if the driver does not take sufficient action quickly
enough.
Based on mounting evidence that AEB effectively re-
duces crashes and injuries in the U.S. and around the
world, NHTSA and IIHS issued a challenge to the in-
dustry in September 2015 to encourage automakers
to voluntarily make AEB a standard feature. Subaru,
renowned for safety, durability, and reliability, ac-
cepted the challenge.
IIHS research shows that AEB systems meeting the
commitment would reduce rear-end crashes by 40
percent. IIHS estimates that by 2025 – the earliest
NHTSA believes it could realistically implement a reg-
ulatory requirement for AEB – the commitment will
prevent 28,000 crashes and 12,000 injuries. Subaru
pledged to meet this goal three years in advance.
“It’s an exciting time for vehicle safety. By making
emergency braking systems standard equipment on
their vehicles, these 20 automakers will help prevent
crashes and save lives,” said U.S. Transportation Sec-
retary Anthony Foxx. “It’s a win for safety and a win
for consumers.”
AEB technology is currently available on nearly all
Subaru models as optional equipment. The 2016
Subaru Legacy, Outback, Forester, Impreza, WRX
and Crosstrek are all available with EyeSight Driv-
er Assist Technology. These 2016 models, when
equipped with EyeSight, earned the 2016 IIHS Top
Safety Pick+ award. These vehicles are six of only 54
that took home the award by receiving the highest
possible rating in all five crashworthiness evaluations
and achieved a “Superior” rating for front crash pre-
vention.
