12 Business View Magazine - April 2016
Opening
Lines
Philips launches “World’s Sleepiest
Website” to Help Restless Sleepers
Maximize Their Slumber
Royal Philips recently announced the launch of the
“World’s Sleepiest Website,” an online resource to
help those who struggle with sleep get a better night’s
rest. Released in support of the World Association of
Sleep Medicine’s annual World Sleep Day, the website
features a variety of visual content, including videos
and images to help restless sleepers and to serve as
a resource for chronically sleep deprived individuals
who may have an underlying sleep issue. The cam-
paign aims to drive awareness and education around
sleep issues, and is the latest effort in the company’s
continued dedication to enhance the lives of patients
suffering from obstructive sleep apnea (OSA) or other
serious sleep disorders.
Launched in conjunction with World Sleep Day, SendMeToSleep.com builds on
Philips’ long-standing commitment to drive awareness around obstructive sleep
apnea and other sleep disorders
