Business View Magazine
7
The annual U.S. domestic toy market is currently worth
$25 billion: approximately 90% of TIA’s 950+ mem-
bers currently account for the market. In 2015, U.S.
toy sales grew 6.7%, marking one of the strongest
years the industry has seen in more than a decade.
Analysts predict that 2016 will also end on a high note
with robust sales across several toy categories – from
games and puzzles to dolls and plush toys.
Over the years, TIA has remained committed to the
prosperity of the industry as it has evolved in chang-
ing times, from producing a surge of tech-infused toys
that build science and math skills, to the resurrection
of old classics for a new generation to enjoy. By rec-
ognizing and leveraging key platforms, like licensed
products, app-based play and content development,
the industry has overcome its predicted decline and
has instead thrived.
Building on its past successes and looking ahead to
the endless possibilities of the future, TIA is prepared
to stand by its members every step of the way as they
endeavor to touch children’s lives by bringing them
happiness and the many developmental benefits of
play in the years to come.
