Business View Magazine
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on behalf of the industry at the federal, state and local
levels of government. The team works with policymak-
ers and other key audiences in the U.S. and globally
to promote and protect the industry and to provide TIA
members with expert guidance on regulatory, techni-
cal and safety issues.
• Marketing Communications, which leads “The Ge-
nius of Play” initiative to bring more play into kids’
lives; promotes toy safety, member products, and toy
trends in front of consumer and trade media; and ad-
ministers the annual Toy of the Year Awards and Toy
Industry Hall of Fame programs.
• Finance & Administration, which includes account-
ing, technology, human resources and facilities ser-
vices in support of the entire organization. It runs a
credit interchange program that provides educational
and networking opportunities for credit, finance and
operations professionals in the industry. Additional-
ly, the department conducts market research to help
members make informed business decisions.
• The Toy Industry Foundation (TIF), the philanthropic
arm of the North American toy industry, which collects
toy and game donations from generous toy manufac-
turers and retailers and distributes them to children
in need through its partnerships and programs. More
than 4 million deserving children will be served this
year alone, thanks to a record-breaking $65 million in
donations to TIF’s Toy Bank.
As a service organization that remains dedicated to
supporting its members and the broader toy commu-
nity, TIA is currently undergoing a transformation to
meet the evolving needs of the toy industry and the
new expectations of the 21st century consumer –
while recognizing that the core benefits and types of
play remain essential.
