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Business View Magazine
As part of a wider rebranding effort to reflect the evolv-
ing toy industry, the Association has updated its mis-
sion statement and plans to unveil a new logo and of-
fice space in the New Year.
Kicking off this transformation, TIA is getting ready to
roll out a new strategic plan for 2017-2020, which is
comprised of six interlinked goals:
1. Focus on core services and long-term transforma-
tion
2. Strengthen and expand TIA’s global advocacy and
market access programs
3. Elevate the public image of the toy industry
4. Develop organization and industry human leader-
ship
5. Ensure financial sustainability
6. Improve membership experience
The plan aims to ensure that TIA is a trusted, robust or-
ganization that responds to members’ needs and pro-
actively supports their businesses … and continues to
demonstrate its leadership across North America and
around the world.
Today in America, toy sales are showing robust growth,
toy companies are creating innovative products, and a
new generation of parents is embracing the essential
role of play for their children.
