Business View Magazine
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ing membership and to account for new consumer ex-
pectations, preferences and habits related to toys and
play.
Today, TIA’s mission statement is “to be a unifying
force for members’ creativity, responsibility and global
success, advocating for their needs and championing
the benefits of play.” The Association is dedicated to
providing members with programs, events, services,
and tools that will bring them greater prosperity in the
U.S. and overseas, while simultaneously promoting
the benefits of play to consumers and media.
The longevity and continued value of TIA speaks to the
hard work and wisdom of all those who have helped
shape the organization into a valuable resource for ev-
ery business involved in creating and delivering toys
and youth entertainment products for kids of all ages.
What started out as a trade group representing less
than 50 American-based toy manufacturers has grown
into a global association representing more than 950
members – including overseas companies with a vest-
ed interest in the North American marketplace. Today,
TIA’s membership is comprised of toymakers, import-
ers, licensors, toy retailers, inventors and designers,
and manufacturer’s sales representatives, as well
as associate members from other industries, includ-
ing testing laboratories, promotion firms, consultants,
trade publications, retired industry executives, and
any company providing a service of value to the gen-
eral membership.
AT A GLANCE
WHO:
The Toy Industry Association
WHAT:
A global trade association
WHERE:
Headquarters in New York City, New York
WEBSITE
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