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Business View Magazine
TIA offers an array of member benefits, which are com-
municated to members via the Association’s weekly
Toy News Tuesday e-newsletter, other targeted emails
(such as committee emails), TIA’s website, and phone
and in-person meetings. These benefits were created
to help members grow and protect their businesses,
provide guidance and insight into the complexities of
the toy industry, and foster a community of networking.
Current benefits include: discounts on exhibit space
at TIA marketplace events; expert guidance on regula-
tory, technical and safety issues; educational offerings
including live and on-demand webinars, research and
data studies; representation and advocacy of the in-
dustry’s best interests at the federal, state and local
levels of government; and PR and promotional oppor-
tunities.
Forty-eight people make up the Association’s staff,
which is split into eight departments:
• The office of the President & CEO, Steve Pasierb.
• Account Executives, which support the meetings
and events and membership departments.
• Meetings & Events, which is responsible for produc-
ing TIA events, including the North American Interna-
tional Toy Fair (the largest toy and youth entertainment
product marketplace in the western hemisphere), Fall
Toy Preview (an annual long-lead buying event that
highlights products for the following year’s fourth quar-
ter), PlayCon (TIA’s international conference of play
professionals) and Play Fair (a new but rapidly expand-
ing business-to-consumer event).
• Membership, which is responsible for acquiring and
retaining members as well as engaging members in
appropriate TIA activities.
• External Affairs, which is responsible for advocating
