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Business View Magazine
across a 750-or-so mile radius from its home base in
the Pacific Northwest – stretching south into Califor-
nia, east into Idaho and Utah and north into Seattle
and British Columbia – though products are shipped
to other parts of the U.S. in cases where a client has
additional manufacturing operations elsewhere in the
country.
Roughly 80 percent of corporate revenue is derived
from business with food and beverage customers, Lo-
bis said, while the remainder comes from a diverse
mix of customers with interests in confections, hard-
ware, software and pharmaceuticals. Some of Rose
City’s competitors are focused on higher-end packag-
ing across many industries, though its main competi-
tion is with integrated companies also aiming at larger
food and beverage customers residing on the West
Coast.
“Our main competitive advantage is service,” he said.
“That is done with speed. And when I say speed I’m
talking about everything. Our turn times for orders are
