BeerBoard Offers Complimentary Services to Distributors and Suppliers Across Alcohol Sector

October 3, 2021
Leading technology company

Leading technology company’s distribution software delivers real-time supply chain data throughout liquor, beer and wine segment

BeerBoard – a leader in technology and automated business intelligence for the on-premise retail industry – provides alcohol distributors the next generation of product tracking with its SmartOrders technology. The SmartOrders technology stack is free to distributors and suppliers across the liquor, beer and wine (LBW) supply chain to provide interested partners unparalleled visibility into their product movement.

BeerBoard’s complimentary service equips distributors with real-time visibility, which enables supply chain teams to develop unique strategies for each channel and set a clear vision for category growth. By leveraging SmartOrders’ data intelligence, distributors can capitalize on market demands and consumer needs to drive their portfolio of brands.

In addition, BeerBoard has now incorporated its proprietary Claim Your Brand (CYB) solution to SmartOrders. By utilizing Claim Your Brand, distributors and suppliers can ensure all brand attributes, logos and nutritional information are accurately and consistently displayed at every point of consumer interaction – digital menus, print menus, in-store displays, websites, apps and social media posts.

“Our SmartOrders technology will greatly benefit distributors and suppliers across the industry in supply chain management, optimization and efficiency,” said BeerBoard Vice President of Strategic Development Jim Randall. “SmartOrders can be utilized by staff from senior management to field salespeople. Today’s on-premise landscape consists of evolving consumer preferences, multi-fragmented segments and varying taste profiles. In my 15-plus years working in the industry, I can confidently say this leading-edge service will be essential for distributors and suppliers looking to stay at the forefront of market trends.”

BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. Retailers include industry leaders like Buffalo Wild Wings, Hooters, Mellow Mushroom, Twin Peaks, WingHouse, Winking Lizard and Wild Wing Cafe. BeerBoard also partners with major brewers, including Anheuser-Busch, Diageo, Heineken, Lagunitas, New Belgium, Pabst, Shiner, Stone and Yuengling.

*BeerBoard is the leading technology company enabling the on-premise retail industry to make data-driven decisions about its complete bar business. It manages over $1 billion in bar sales through its industry-leading solution. The company’s patented digital platform captures, analyzes and reports real-time data related to bar performance, brand insights and inventory. Built for retailers, brewers and distributors, the versatile platform is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom line revenue throughout the U.S.

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