Business View Magazine | Volume 8, Issue 10

11 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 10 BEERBOARD OFFERS COMPLIMENTARY SERVICES TO DISTRIBUTOR AND SUPPLIERS ACROSS ALCOHOL SECTOR OPENING L INES Leading technology company’s distribution software delivers real-time supply chain data throughout liquor, beer and wine segment B eerBoard – a leader in technology and automated business intelligence for the on-premise retail industry – provides alcohol distributors the next generation of product tracking with its SmartOrders technology. The SmartOrders technology stack is free to distributors and suppliers across the liquor, beer and wine (LBW) supply chain to provide interested partners unparalleled visibility into their product movement. BeerBoard’s complimentary service equips distributors with real-time visibility, which enables supply chain teams to develop unique strategies for each channel and set a clear vision for category growth. By leveraging SmartOrders’ data intelligence, distributors can capitalize on market demands and consumer needs to drive their portfolio of brands. In addition, BeerBoard has now incorporated its proprietary Claim Your Brand (CYB) solution to SmartOrders. By utilizing Claim Your Brand, distributors and suppliers can ensure all brand attributes, logos and nutritional information are