Resibrands Franchsing

Building the Trades of Tomorrow

A modern pioneer empowering entrepreneurs to master blue-collar business

ResiBrands is a company that should be considered the blue-collar work sector’s ambitious trailblazer.

What began as a single painting company in 2011 has blossomed into ResiBrands, a dynamic portfolio platform dedicated to elevating the trades.

This outstanding organization is dedicated to a single, inspiring mission that guides every decision within its operation: to build the greatest trades organization on the planet by empowering 1,000 entrepreneurs to build elite blue-collar businesses.

And fortunately, at the rate that it’s moving, 1000 can be considered the minimum number.

This ambitious goal is pursued through a family of brands, including That 1 Painter, Garage Up, Pink’s Window Services, Action Exteriors, and Monty’s Handyman Services.

Each brand benefits from a shared foundation of systems, coaching, and a common culture, creating a cohesive and powerful network designed for success.

This meticulously curated set of home service brands, under the ResiBrands roof, has created a unique franchise model that sets its entrepreneurs apart from the competition.

Additionally, ResiBrands has established supportive, long-standing relationships with some of the top performing companies within their respective industries.

Powerhouses like Company Cam and Sommer have become crucial partners in ensuring that the ResiBrands operation remains sharp, responsive, and synonymous with the superior quality it’s known for.

More internally, the ResiBrands family of franchises, despite its diversity, is connected by a centralized system of shared services, including its in-house creative team and appointment setting center which both provide distinct advantages that a standalone company simply can’t match.

ResiBrands has emerged today as a thriving network of elite entrepreneurs, all operating with shared excellence and known for their craftsmanship and modern business practices.

It’s time to discover the invaluable details of how this company continues to expand its portfolio and deepen its enablement.

A Modern Take on the Trades

ResiBrands covers a wide range of home services under its umbrella, and while these services are necessary for home-owners, they aren’t necessarily the most engaging to interact with.

As a perfect remedy, the company’s leadership has taken a bold and innovative approach that paints the clearest picture of what ResiBrands offers.

“Our goal is to make ‘boring’ beautiful, so we obsess over branding and storytelling so that next-gen homeowners actually want to interact with the trades,” says Chief Executive Officer Steven Montgomery.

The company’s brand momentum, with That 1 Painter being recognized as one of the fastest-growing painting franchises, stands as proof of the company’s brand effectiveness.

A key component of this success is its in-house creative and marketing arm, ResiCreative, which fuels consistent lead flow and gives franchisees a real head start from day one.

ResiCreative is at the heart of ResiBrands’ Algorithm-Engagment-Optimized (AEO) content engine, which produces optimized short-form and long-form videos, local user-generated content, and creator collaborations to maximize visibility.

This approach is even further amplified by the large-scale visibility of ResiBrands’ large, multi-site web footprint that spans across all brands and territories.

Beyond digital marketing, ResiBrands also builds community goodwill and brand recognition through unique, in-person initiatives. “We run local ads with our franchise owners as the face of the company in a way that makes them the star, and soon people all over the city start to recognize them,” Montgomery explains.

As Montgomery describes it, ResiBrands’ “local celebrity ad strategy” creates a powerful connection with potential customers who begin to see the owner as a trusted local figure.

Additionally, the company’s nationwide “Paint It Forward” influencer collaboration, activated in partnership with Sherwin-Williams, further adds to its unique local presence.

In March 2025, this initiative delivered makeovers to over 100 deserving families and local nonprofits, activating creators and building goodwill that ultimately converts into business down the line.

It’s an approach that proves giving back is at the core of who ResiBrands is as an organization, weaving community involvement directly into its growth strategy.

Centralized Support for Entrepreneurial Freedom

ResiBrands’ portfolio model thrives by centralizing the hard stuff so local owners can concentrate on their customers and crews. The company’s streamlined operations are what truly sets a portfolio platform apart from a one-off concept.

Just as ResiCreative brings together the brands marketing in one place, ResiConnect stands as a centralized creative, a call center that provides additional support through hiring toolkits, and vendor leverage.

With regards to the company’s operations and technology, Montgomery explains the philosophy succinctly, saying, “We centralize the hard stuff so that our local owners can focus on their customers and crews.”

One prime example of this would be the company’s unique training system, Resi OS, which serves as what Montgomery describes as a “franchise brain in your pocket.” The system provides clear standard operating procedures, videos, quizzes, and checklists that empower new owners to hit the ground running at full speed.

Additionally, ResiBrands also provides a custom sales engine that plots out straightforward, custom workflows that act as stepping stones for each owner and their team, guiding them toward success.

And again, ResiBrands’ portfolio-wide network of websites and local content hubs work together to optimize the efforts of its franchise owners through increased organic visibility and conversion.

Because of this, ResiBrands franchisees are never lacking in content consistency and, as a standard, move with a strong online presence that compliments their in-person charm.

However, the true genius of the ResiBrands portfolio approach is its “whole-home” ambition.

By intentionally assembling brands that serve a home’s entire lifecycle—from paint to windows, roofing, garage, and ongoing handyman services—ResiBrands enables a powerful cross-brand upsell.

“Yes, we’re intentionally assembling brands that let our franchise owners cross-sell and let homeowners stick with one trusted family,” Montgomery proudly expresses.

This not only allows a single homeowner to stick with ResiBrands for a wide range of needs but also enables multi-unit owners to expand their business within a known and proven system.

The launch of brands like Action Exteriors and Monty’s Handyman Services in 2025, demonstrates that ResiBrand’s leadership has a vision that is not only strategic but synergistic as well, as the company is slowly, but surely, creating a seamless ecosystem that benefits both the franchisee and the customer.

Recognizing a Structured Path to Future Success

For a new franchisee, the onboarding and training process is a structured journey designed for success. A central pillar of the ResiBrands culture is its dedication to enabling and empowering its owners.

The franchisee onboarding process begins with a comprehensive pre-launch phase that includes territory setup, a hiring starter kit, sales scripts, and a detailed 90-day ramp plan provided within Trainual, a powerful employee training software.

This is followed by a hands-on technical and business training that ResiBrands calls its “Master Class”, that leaves franchisees with an active, tailored launch plan and pricing toolkit.

The launch phase is supported by both the in-house ResiCreative marketing team and ResiConnect appointment setting center, as well as required local marketing, all of which are designed to get the phones ringing and business flowing from day one.

Of course, the support continues well beyond the initial launch. Franchisees are provided with weekly KPI calls, field coaching, and peer masterminds, along with refreshers as needed.

“Every one of  franchise owners is trained with the same leadership DNA, at the same cadence, and with the same expectations of excellence—there is no figuring it out alone,” Montgomery says.

And that philosophy extends not just to franchise owners, but to the larger brand as well, as ResiBrands has figured out much of where its operations shine with the support of key partnerships that have provided top-notch support.

Businesses like Company Cam, with its photo-based project management and communication platform, have helped ResiBrands on the frontlines with its innovative communications channels, back-end integrations, and valuable cost-savings solutions.

In that same regard, Sommer, which is best known for its innovative and premium garage door, gate automation systems, and remote control technologies for home automation have drastically improved the efficiency of ResiBrands’ roofing, garage, and handyman services.

The company’s relationships are as continuous and collaborative as its training is rigorous and supportive, and it is what has led to the company’s industry-wide recognition.

For example, That 1 Painter was named among Entrepreneur’s Top New & Emerging Franchises in 2024, evaluated with the rigorous Franchise 500 methodology.

However, ResiBrands is not content to rest on its accomplishments.

The future vision is clear: “We want to serve the whole home. So we’re expanding our portfolio so that a homeowner can call us for virtually everything—from paint to windows, roofing, garage, and ongoing handyman services,” Montgomery explains.

This bold ambition is tied directly to its mission of building a community of 1,000 entrepreneurs known for their exceptional craftsmanship and modern business muscles.

To achieve this, ResiBrands is focused on deeper enablement through even more shared services, including creative, appointment setting, and recruiting. The company also plans to produce more AEO content and provide better territory data to help its owners scale faster than ever before.

Overall, ResiBrands’ success should be considered the optimal blueprint for how to modernize and empower an entire industry.

The company’s devotion to its core mission and its unique portfolio model ensure that it will remain at the forefront of the trades, building not just businesses, but a future where blue-collar work is respected, reimagined, and rightfully celebrated.

At a Glance

Who: ResiBrands

What: A modern pioneer in the blue-collar sector, building a dynamic portfolio of home service franchises dedicated to empowering entrepreneurs.

Where: ResiBrands operates across the United States through its growing network of franchise locations, with each brand serving the needs of homeowners in its local market.

Website: www.resibrands.com