ResiBrands

Revolutionizing World-Class Home Services

 

A Journey of Passion, Growth, and Empowerment in Home Service Franchising

ResiBrands is a home services company that is revolutionizing how quality home service is conducted. The franchise tailors its brand around understanding customer needs, preferences, and pain points.

Leveraging a team of experts in franchise development and brand creation, the company’s goal is to house exceptional brands that can be franchised across the United States and, eventually, the world.

Factors like strategic partnerships and alliances have played a crucial role in expanding the brand’s reach and capabilities, offering new growth opportunities. Similarly, the company has invested in technology and innovation as a cornerstone of its continual development.

Technology aside, ResiBrands also prides itself on its comprehensive and regularly refined training and support for its franchisees.

The company’s customer feedback mechanisms are robust and actionable, often implementing proactive maintenance and follow-ups to further enhance customer satisfaction.

Ultimately, success for ResiBrands is reflected in the world-class franchises that it supports. It is a company characterized by a loyal customer base, a motivated and skilled workforce, and a reputation for reliability and excellence.

This success has manifested as sustained growth, expanded market presence, and a brand that is synonymous with quality and trust in the home services industry.

 

Empowering Entrepreneurs through Franchising

13 years ago, a humble beginning marked the inception of what would become a transformative journey in the home services industry.

“So I started That 1 Painter 13 years ago… I started painting and talking to real estate agents and grew the company to quite a few cews and then by 2021 we had grown to be one of the largest painting companies here in Texas,” says CEO Steven Montgomery.

During this time, Montgomery experimented with many different business models but eventually, he fell in love with franchising because it was all about empowering people to become entrepreneurs.

In June 2021, That 1 Painter launched its franchise system, which has since expanded to 380 franchise units in just three years.

Recognizing the broader potential of their successful business model, Montgomery’s team decided to branch out into a platform brand that could support multiple franchise concepts.

This led to the creation of Garage Up, the first franchise to offer total garage renovations, combining epoxy flooring, storage solutions, and garage door services.

Additionally, the acquisition of Pink’s, a window cleaning and pressure washing service, further diversified its portfolio. Pink’s rapid growth, with 70 to 80 units in less than a year, is a testament to the larger ResiBrands business model and support system in place.

ResiBrands is also planning to unveil two new franchise brands, Monty’s — a handyman service — and Varsity Exteriors, this fall, which will be publicly announced in late August.

With such rapid growth, one of the pillars of  ResiBrand’s success has been its strong focus on marketing.

With an in-house marketing agency dedicated to supporting franchisees, the company employs a comprehensive strategy that spans organic content, paid advertising, SEO, mailers, and email marketing.

This holistic approach ensures that each franchise not only gains visibility but also builds a lasting brand presence. The aim is to generate enough buzz that people recognize the brand name across various platforms, creating a household name over time.

 

Addressing Skilled Labor and Franchisee Support

One of the most distinct features of the ResiBrands franchise platform is its understanding of the workers that support its franchises.

The home services industry faces a significant challenge with the skilled labor shortage. To address this, the company employs both subcontractors and direct employees, tailoring their approach to fit the specific needs of each brand.

For subcontractors, the focus is on three key aspects: keeping them busy, treating them fairly, and ensuring timely payment. This approach fosters loyalty and reliability, which are crucial in maintaining high service standards.

“We’re a boots-on-the-ground organization, so we understand what it means to be a blue-collar worker, a tradesman, and want to make sure that our franchise systems don’t just work for us or franchisees, but they also work for those doing the work every day,” Montgomery states, explaining that for ResiBrands valuing and bringing dignity back to the trades is huge.

This commitment can be seen in the company’s extensive franchisee support and training programs. Each brand under the platform has 50 to 70 hours of online training, followed by four days of in-person training in Austin, Texas.

This includes sales training, project management, and trade-specific skills. Additionally, regional sales training events and a five-day accelerator program on referral marketing provide ongoing support and development opportunities.

For Pink’s, the strategy involves recruiting young people from the hospitality industry who seek a change from traditional roles. By offering a dynamic work environment and a strong brand identity, Pink’s attracts enthusiastic workers who are eager to be part of a team that stands out.

However, even with such diverse recruitment and training, there is still the challenge of maintaining consistency of quality across numerous franchise locations. ResiBrands achieves this through rigorous coaching and a focus on culture fit during the franchisee selection process.

The process is so strict that all members of the ResiBrands franchise development team are granted the right to decline any potential candidate if they feel that they won’t meet the standard.

“We want to make sure that we bring in good candidates who fit our culture and want to be a part of how we do things and how we treat people and how we take care of customers,” Montgomery says.

Franchisees are encouraged to give customers a memorable experience and story to tell and employees a compelling vision to believe in.

This dual approach ensures that everyone involved, from customers to workers, feels valued and motivated.

A Nationwide Presence with a Vision for the Future

Technology also plays a crucial role in streamlining ResiBrand’s operational efficiency, as the company utilizes integrated CRM systems that cover the entire process from lead generation to financial management.

The primary criteria for selecting software boils down to two questions: does it help the tradesmen doing the work do their job better and secondly, can it streamline a pre-existing process?

Current explorations into AI, such as customer communication via AI-driven texts, are part of ongoing efforts to enhance service delivery.

The overall goal is to enhance the people behind the process from every fathomable angle. These investments into human capital are prioritized to ensure robust franchisee and worker support.

“Early on, I made the bet that if we just invested in more infrastructure and more support for our franchisees, that it would shake out well for us. And so, we have a very large support staff of over 100 for all the things we do, from marketing to the appointment center to the support staff, to our coaches,” Montgomery explains.

This long-term approach aims to create a sustainable business model where well-performing franchise locations continue to contribute to the brand’s growth for years to come.

Because, according to Montgomery, “franchising is a long game” where the real return comes from being able to build out multiple franchises that perform well enough to pay royalties.

With a presence in 36 states, including strongholds in the Northeast, Florida, and Texas, it’s safe to say that the brand has long since experienced those kinds of returns and will continue to do so in the future.

Looking ahead, the goal is to lead a blue-collar revolution that brings pride and fulfillment back to trade. Over the next 18 months, the launch of two new brands, Monty’s, for handyman services, and Varsity Exteriors, will further expand the platform.

Being so relevant to ResiBrand’s cause, the success of these two upcoming brands will certainly be closely monitored.

Fortunately, they are predicted to perform just as well as their sibling franchises and align perfectly with the company’s larger vision of creating the greatest trades franchise that empowers a new generation of workers and entrepreneurs.

As a company, there is no greater way of contributing to the revitalization of the home services industry entirely.

AT A GLANCE

ResiBrands

What: A pioneering company in the home services franchising industry, recognized for its emphasis on quality, customer satisfaction, and empowering entrepreneurs.

Where: Based in the United States, operating nationwide with a presence in 36 states.

Website: https://resibrands.com/