Sparta, Wisconsin

Putting A Growing City on The Map

‘Riding’ a dynamic path forward

Sparta, Wisconsin, known as the Bicycling Capital of America, is seeing dynamic changes to its landscape. While retaining its small-town charm, Sparta is experiencing incredible growth in residential and business sectors. Its strategic location, forward-thinking local government, and a strong sense of community have transformed the city into a hub for businesses, outdoor enthusiasts, and families seeking an inviting place to call home.  In a conversation with Todd Fahning, City Co-Administrator, and Heidi Funkhouser, Executive Director at Sparta Chamber of Commerce, we gain insights into Sparta’s strategic plans, rapid development, and commitment to enhancing quality of life.

Strategic location driving growth

Todd Fahning, City Co-Administrator

One of the key drivers of Sparta’s growth is its favorable location. “We’re positioned in a great spot in the state for economic development. We’re on I-90 and have three state highways running through town,” explains Fahning. This easy access to larger nearby cities like La Crosse and the area’s natural beauty has made Sparta an attractive place for businesses and residents.

Fahning also emphasizes that many people choose Sparta as a bedroom community due to the short commute. “With the interstate and faster travel times, it doesn’t take long to get from the larger city back to Sparta,” he says. This convenience, combined with a progressive, pro-business city council, has resulted in the rapid growth Sparta is now experiencing. “We make things as easy and quick as possible for any businesses looking to locate here,” Fahning adds.

A downtown with historic charm

Sparta’s downtown uniquely blends historic buildings and modern businesses, making it a centerpiece of community life. Funkhouser proudly describes the area: “A lot of our businesses are in original buildings, which keeps that nostalgic piece everybody looks for.” During the holiday season, downtown Sparta transforms into a scene straight out of a Hallmark movie, with festive lights and bustling streets filled with local shoppers.

In addition to the visual appeal of the downtown area, the Chamber of Commerce has made significant efforts to support local businesses. “During COVID, we initiated a grant program that helped mom-and-pop stores stay open. Local banks donated money, and businesses applied for grants to help them through the hard times,” says Funkhouser.

Fahning notes that the city has also been heavily involved in revitalizing downtown through its facade program. “The city invested over half a million dollars in zero interest loans for downtown businesses to improve their buildings. Those grants don’t need to be paid back until the building is sold, so it gives business owners some breathing room to focus on growing their business,” he explains.

Outdoor recreation and tourism

Sparta’s natural beauty and outdoor recreation opportunities are a significant draw for tourists and residents alike. “We have Fort McCoy nearby, which offers skiing in the winter and camping in the summer, and our Rails to Trails conversion bike trail was the first of its kind in the country,” says Funkhouser. The   alone brings in over 120,000 visitors annually, helping to boost local businesses that benefit from the influx of tourists looking to explore the area.

In addition to the bike trail, Sparta is home to over 22 miles of class-one trout streams, which attract anglers from all over. Every spring, the Chamber generously adds to the stock of rainbow trout in the local streams and runs a popular fishing derby. The city has coordinated with a dedicated group of local volunteers to enhance an extensive system of parks that take advantage of the several waterways. This includes a system of walking/biking bridges and streambank restoration.   The focus on outdoor recreation has bolstered tourism and enhanced the quality of life for Sparta’s residents, making it an appealing place to live.

Supporting local businesses

One of the central themes of Sparta’s growth is the strong partnership between the city and the Chamber of Commerce in supporting local businesses. “The city and the Chamber work very closely together,” Funkhouser explains. This collaboration has resulted in numerous successful initiatives, including creating a bandshell and concession building for the city’s Concert in the Park series and paving trails to improve accessibility.

Its long-term planning and initiatives show the city’s commitment to making Sparta a business-friendly environment. “Sparta has always focused on being the easiest city to work with. That’s something we decided over 25 years ago when we developed our first business park,” Fahning shares. This dedication to streamlining business processes has made Sparta an attractive location for companies looking to set up operations quickly.

A hub for economic development

In 2018, Sparta launched South Pointe Business Park, a premier business development designed to attract companies from various sectors. “South Pointe” is certified as shovel-ready, which means we’ve done all the work to ensure businesses can start building immediately,” Fahning explains. The park’s infrastructure is fully developed, with utilities, stormwater management, and multi-gigabit fiber already in place.

The business park has been a major success for Sparta, filling up with companies that appreciate the city’s business-friendly policies. “We wanted to make things as easy as possible for businesses to move into town,” Fahning says. With easy access to I-90 and state highways, South Pointe Business Park has quickly become vital to Sparta’s economic growth.

Balancing growth and affordability

While commercial growth is important, Sparta also focuses on expanding its residential offerings to meet demand. “We have several residential developments in the works, including retirement communities and a large mixed-use development,” Fahning shares. However, single-family housing remains in high demand, and the city is working to ensure options for all demographics, from families to retirees.

One key challenge Sparta faces is maintaining affordable housing as the population grows. “Sparta is still affordable compared to surrounding communities, but we need to be mindful of keeping housing within reach for our residents,” Fahning explains. With Fort McCoy nearby, many military retirees are choosing to settle in Sparta, adding to the demand for housing.

Future-ready infrastructure

To accommodate growth, Sparta has made investments in its infrastructure. One of the foremost projects currently underway is installing high-speed internet throughout the city. “We have multi-gigabit fiber throughout the business park, and by the end of the year, every residence in the city will have access to high-speed internet,” Fahning says. This project is necessary for residential and commercial growth, ensuring Sparta remains competitive in the digital age.

In addition to the high-speed internet project, Sparta is upgrading its sewer and water systems to support new residential developments. “We have plenty of capacity now, but we’re planning a major sewer plant construction project in 2027 to increase our capacity even further,” Fahning shares.

World leaders and local champions

Sparta’s economic landscape is shaped by a diverse mix of local and internationally recognized businesses. “Matthew’s Archery, the largest bow archery provider in the world, is based here in Sparta, as is McPherson Guitars, which makes high-end guitars used by major stars,” Fahning states. Along with Multistack and Century Foods International, the presence of these companies not only adds to the local economy but also brings attention to Sparta on a global scale.

At the same time, local businesses play an equally important role in shaping the community. “Smaller businesses like Brooks Excavating and AMS Micro Medical contribute much to our community. They provide jobs, support local events, and are always the first to donate to fundraisers,” Funkhouser says. These businesses are integral to Sparta’s structure, creating a strong sense of community and collaboration.

Preserving community values

Looking ahead, both Fahning and Funkhouser are focused on managing Sparta’s growth while preserving its unique qualities. “Our top priority is getting a handle on our growth. We’re snowballing and need to manage it responsibly,” Fahning says. He notes that Sparta is beginning to attract national retailers like Aldi and Starbucks, which adds to the city’s growing commercial appeal.

The Chamber recognizes the importance of successful, large manufacturers, but also understands that small businesses, active civic organizations and nonprofits give the community its attractive character.  Unlike many towns and cities, organizations such as the Rotary Club, Kiwanis and the Lions Club are active and growing and are a driver for enhancing the quality of life in Sparta.

Recently released data from the Wisconsin Department of Tourism showed that Monroe County, where Sparta is located, had the highest percentage of growth in tourism revenue in the state for 2023 at 11.3%.  Large events such as Sparta’s award winning Kriskindlmarkt and Butterfest Celebration, and nearby events such as the International Tractor Pull at the county fairgrounds, helped to drive this increase.

A city on the rise

Sparta is embracing a bright future as it evolves and grows. Guided by strong leadership, a focus on business development, and a dedication to preserving its high quality of life, the city quickly becomes a sought-after destination for businesses, families, and tourists. From expanding South Pointe Business Park to revitalizing downtown and a commitment to outdoor recreation, Sparta is a thriving community while staying true to its roots.

“We’re on the map,” Funkhouser says with pride. With its unique combination of business-friendly policies, outdoor amenities, and community spirit, Sparta is ready to embrace the future.

AT A GLANCE

Sparta, WI

What: A small city known for its vibrant heritage and outdoor recreation while experiencing steady business growth driven by tourism, agriculture, and light manufacturing, supported by a business-friendly environment and recent infrastructure improvements.

Where: Located in Monroe County in southwestern Wisconsin.

Website: https://www.spartawisconsin.org/