Business View Magazine - September 2016 9
These new LG refrigerators enhance the most beau-
tifully crafted kitchens with LG’s black stainless fin-
ish, an evolution of traditional stainless steel, which
has become a mainstay in American kitchens. The
modern update features a timeless aesthetic that
seamlessly complements a range of infinite kitchen
design styles and colors. Its warm, satin-smooth and
sophisticated finish is also fingerprint and smudge
resistant, making it easier than ever to have a pre-
mium kitchen that is effortless to maintain.
“We’ve been impressed with the consumer inter-
est for years in the Door-In-Door feature pioneered
by LG, and now we’re taking this innovation to new
heights with the introduction of InstaView, providing
users with greater convenience than ever before,”
said David VanderWaal, Vice President of Marketing
for LG Electronics USA. “Consumers can now make
decisions at the refrigerator without having to open
the door. With two simple knocks, contents of the
refrigerator are illuminated and can be easily seen.”
LG’s new InstaView Door-in-Door French Door EN-
ERGY STAR® certified refrigerators will be available
starting in September through select U.S. retailers
nationwide.
