Business View Magazine - September 2016 17
The survey also revealed the most popular hotel room
rituals. When asked to pick the top three things they
would do when first entering a hotel room, almost
a quarter of all respondents (22%) stated that they
would jump on the bed. In contrast, only 8% would
take the more “adult” stress release approach of
checking out the mini-bar. Surprisingly, the ubiquitous
selfie doesn’t make much of an appearance in the
bedroom with only 5% of respondents stating that
this was their first activity of choice. The top answer,
check out the bath/shower, received 48% of the vote
even beating admiring the view which came a very
close second (47%).
So when are people most likely to just get up and go?
The top season for spur of the moment getaways is
end of summer (perfect for Labor Day), with nearly
half (48%) of the vote. More free time (39%), getting
away from the bad weather where they live (23%),
and school holidays (21%) were all cited as top rea-
sons for trying to get away this Labor Day. The (hope-
fully!) good weather allows 64% of travelers to go
on a road trip while 70% would head to the beach
instead. City trips are also popular at this time of the
year with 71% of respondents saying that this was
their most likely type of last minute holiday.
Demonstrating quite an adventurous spirit, over a
third (37%) are happy to book an accommodation that
they have never even heard of for last-minute trips,
perhaps relying instead on reviews in order to in-
form their decision making process. With 72% of re-
spondents stating that they would like to book more
spontaneous holidays, what stops them from making
those last minute holiday plans? Well, three out of
four respondents (76%) say the hardest part of book-
ing last minute trips is finding affordable and quality
accommodation. In addition, half (48%) cite expense
as a barrier to spur of the moment trips.
