44 Business View - May 2015
The Utopian Community
Builders
Element Residential has unprecedented eye for the full living experience
It has been said that a recession can be a great time
to grow a business, as you have the opportunity to be
innovative. Element Residential is a fantastic example
of this concept put into practice.
In 2005, the company started purchasing properties
in Snohomish County then reselling these plots to oth-
er builders. They found these properties in the most
straightforward way possible: Knocking on people’s
doors and inquiring whether they were interested in
selling their houses.
Unfortunately, when the downturn started in 2007,
they found themselves faced with a major problem:
a large percentage of their buyers, the builders, were
now in danger of going under or weren’t interested in
buying new lots. This new reality meant that Element
Residential were unable to resell their properties.
CONSTRUCTION
