46 Business View - May 2015
then we lose them for one reason, the others are left
in a vulnerable position. So it’s creating a more solid
management structure.” This unified strength is part
of what has allowed Element Residential to gain the
trust of investors and move the company forward.
Another reason Element Residential has thrived is be-
cause they found the right area of the market. Many
of their major competitors--the large national compa-
nies—specifically target first-time buyers, “building a
box and delivering it at a very affordable rate to buy-
ers.” While Element Residential has at times catered
to this segment of the market, their success came
when they instead focused on the higher-end homes
and played to the specific needs of these buyers.
Joshua Freed
CONSTRUCTION
