12 Business View - January 2016
Opening
Lines
Market Outlook of the Sports
Equipment Market
Technavio, a market research company predicts the
global sports equipment market to grow at a CAGR
of around 3 percent during the forecast period. The
increased awareness of a healthy lifestyle is a key
driver for the growth of this market. A hectic life-
style coupled with rising health issues such as obe-
sity has created a demand for fitness-related sports
equipment. The growing concerns over obesity
have led the World Health Organization to declare it
formally as a global epidemic.
The rising demand for lightweight sports equipment
is also expected to propel the market growth dur-
ing the forecast period. Modern lightweight sports
