Business View - February 2015 71
to marketing and sales and finances, those sorts of
things require a little bit more cerebral processes.”
In terms of infrastructure, a “One Company, One World”
marketing initiative – through a partnership with Fu-
tureBrand – has been launched to create more cohe-
sion between the international franchise operations,
as well as with international sister companies in the
mosaic tile business. Because the brands intermingle
at various points in their processes, the aim is to bring
them under one umbrella. That could mean a unifying
corporate name change, Lane said, but that’s not yet
been finalized.
What is locked in, however, is a vision for 50 new North
American franchises within the next five years, along-
side a plan to open at least two corporate stores per
year in that time frame. Other top agenda items, he
said, include centralized manufacturing, automated
processes, possible construction of a manufacturing
facility to service the West Coast and completion of a
centralized call center.
The aims are equally high around the globe, too.
“I would see probably in the neighborhood of 35 to
40 franchises throughout the U.K., and also moving
back into Europe in countries like Germany,” he said.
“We’re also starting a Brazilian operation where we’ll
be offering the franchises, and you will likely see one
to two more franchise brands from our company in the
spaces we’re already in. We’ll be very busy.”
PREFERRED VENDORS
EGC Group (
)
Priority 1 Signs
)
Tenax USA
)
FRANCHISE
