Business View - February 2015 69
company’s plant in Dallas to the individual locations
as ordered, which represents a departure from days
when franchise owners were expected to fabricate
products after receiving raw materials from the manu-
facturing facility.
The majority of the franchise roster, Lane said, now in-
cludes medium to large-sized locations, many of which
have been part of the organization since a prodigious
growth spurt that coincided with the pre-recession
building boom. Still, he said, the ornate showrooms
aren’t always as important as the one-on-one relation-
ships that are built between the design consultants
and the homeowners.
“It’s really an in-home process, for the most part,”
Lane said. “That’s one of the learning curves that you
go through, so we put less emphasis on having a grand
showroom. Over the next year to two years, you’ll see
an increased rate of smaller, more compact, but very
nice showrooms.”
Roughly 75 percent of company revenue comes from
work on kitchen countertops and backsplashes, while
the remaining 25 percent is split between bathroom
remodeling/renovation/resurfacing and cabinet refac-
ing. Cabinet refacing is still an optional program for
franchisees, he said, and bathroom remodeling re-
FRANCHISE
Paul Lane – COO of Granite Transformations
