Business View - February 2015 55
occurrences of an “excellent” rating – the highest re-
sponse option – regarding innovation and creativity of
the brand.
For anyone considering buying a franchise, Franchise
Business Review’s Top 200 Franchises list is a great
place to start.
“We share our detailed Franchise Business Review
survey results with potential franchisees,” said Jim
Carpenter, founder and CEO of Wild Birds Unlimited.
“Reading what our current franchisees think gives
them an honest look at what it is like to own one of our
franchises.”
FRANCHISE
