Business View - December 2014 93
significantly less than our competition. Our respon-
siveness with pricing or information are things that we
track internally with all of our folks. That’s become our
main differentiator in the marketplace.”
Indeed, an anonymous survey sent to all clients that
asks for grades from 1 (worst) to 5 (best) on 15 spe-
cific criteria related to product quality and employee
responsiveness, in addition to an overall grades that
answer the questions “How would you rate Rose City
overall as a supplier?” and “Would you recommend
Rose City to others?”
Sixty-one responses in the first half of 2014 yielded
an average range from 4.40 to 4.81 on the specific
questions, alongside averages of 4.62 and 4.73 on
the general assessments. The latter two scores repre-
sented improvements of 1.2 percent and 0.3 percent
from the 2013 survey, and even more significant up-
ticks from the 4.19 and 4.44 assessment averages
from the inaugural survey in 2004.
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