84 Business View - December 2014
Another 500 people are employed at a plant in India,
which serves the Middle East, Africa, Europe, Asia-Pa-
cific and Australia regions.
The business is split into three divisions.
Venus Institution specializes in table linens, sheets,
towels, aprons, uniforms, healthcare linens and ancil-
lary items, and sells to linen supply companies in the
U.S. Venus Hospitality specializes in sheets and pillow-
cases, terry, bedding and table linen, and sells to ma-
jor hotels (the company is a Starwood-approved global
supplier). Venus Home specializes in bedding, sheets,
towels and beach wares and performance textiles, and
distributes its products for sales to customers on the
retail level.
The Institution division is responsible for a majority of
the corporate revenue, Patel said, with the Hospitality
division second and the Home division a distant third.
Separation from competition, he said, comes from ele-
ments beyond just offering the lowest possible price.
“We try to add value to the products, we just don’t sell
by price,” he said. “We are best known in the industry
for deliveries and service. We promote our custom ca-
pabilities. If they want small orders or custom orders
that they can turn around, we can design, double up,
cut and make and deliver it faster in the U.S. I think
that’s what we emphasize in our marketing campaigns.
“On our level, I’d say we may have about eight to 10
MANUFACTURING
